DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/xbvq9w/global_cruise_mark) has announced the addition of the "Global Cruise Market Report: 2012 Edition" report to their offering.
During the past years, the cruise market represented an important sector in the overall travel industry, mainly due to the fact that the cruise voyages are known to deliver unparalleled customer satisfaction. It has been found that in most cases, the cruise experience consistently exceeds expectations of both the first time and frequent cruisers. The increasing affordability of the cruise voyages is also one of the major factors driving the growth of cruise industry worldwide. During the last decade, the cruise industry has almost doubled in terms of the number of passengers carried worldwide.
Geographically, cruising is considered a well established vacation sector in the North American market, a growing sector in the European market and a developing but promising sector in several other emerging markets. Historically, a significant share of the global cruise industry's growth originated from the North American market. However, in the past few years, the cruise market is developing in Europe and therefore, the cruise companies have started investing heavily in the European market. Additionally, with rise in the income levels and the overall population size, emerging markets like Asia have also gained importance.
In order to convert the cruise prospect into new cruisers, the cruise industry is consistently increasing the onboard services. The cruise companies are trying to re-design their ships to enable disabled people enjoy the cruise voyages. The cruise industry is also focusing on family cruises, by providing services to suit all the members of the family ranging from toddlers to adults.
The global cruise industry is characterized by high consolidation.
About This Report:
The report entitled Global Cruise Industry: 2012 edition discusses the global cruise industry in detail in terms of the global capacity, demand and geographical breakdown. It analyzes the major cruise markets including the North America and Europe. Also the emerging cruise markets of Asia, Australia and New Zealand are being discussed in detail. Some of the major ongoing trends as well as the factors expected to drive the cruise market are presented in the report. Also, some of the notable challenges and key issues faced by the cruise industry which can hamper the growth of the cruise industry in the years to come are being discussed. After discussing the competitive conditions in the global cruise market, the report profiles the major cruise companies, with their strategies for growth.
Key Topics Covered:
Cruise Market
- Introduction
- Supply Chain Analysis
Global Cruise Industry
North American Cruise Market
- Demand and Capacity
- US Cruise Market
- Prevailing Trends
European Cruise Market
- Market Overview
- Economic Impact of Cruise Industry
- Regional Cruise Markets
Emerging Cruise Markets
- Australia
- Asia
- New Zealand
Market Dynamics
- Major Trends
- Market Drivers
Key Issues and Challenges
- Environmental Impact
- Security Concerns
- Stringent Regulations
- Fuel Prices - A Concern
Cruise Industry - Competitive Environment
Company Profiles
Market Outlook
Companies Mentioned:
- Carnival Corporation & plc (CCL)
- Norwegian Cruise Lines (NCL)
- Royal Caribbean Cruises Ltd (RCL)
For more information visit http://www.researchandmarkets.com/research/xbvq9w/global_cruise_mark