NEWTON, Mass. & TWICKENHAM, England--(BUSINESS WIRE)--Conversational marketing technology provider Neolane today announced it has been recognized by Gartner, Inc. as a 2012 “Magic Quadrant for CRM Lead Management”1 Visionary. According to Gartner, “lead management integrates business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management.”
In this report, Gartner points out that “lead management is no longer only for B2B organizations. Although a majority of lead management applications are implemented by B2B companies, B2C and B2B2C companies have implemented lead management in industries as diverse as insurance, automotive, financial services, consumer products and services, and have realized direct positive impact on revenue.”
Neolane credits the strength and extensibility of its marketing technology platform to the ability to support a wide range of business goals for its B2B, B2C and a growing class of B2B2C customers. These global organizations increasingly turn to Neolane for a cross-channel campaign management solution for engaging customers and prospects in one-to-one lifetime dialogues across inbound and outbound channels, while also being able to take advantage of proven lead management capabilities that accelerate revenue with integrated lead generation, scoring, routing and nurturing.
“In less than a year, Neolane has been named a Visionary in three Gartner Magic Quadrant reports. We believe this recognition puts Neolane in a distinct category that is not only defined by our disruptive approach to technology innovation, but also by the quantifiable, far-reaching business results our marketing technology delivers across multiple organizational sectors,” said Stephane Dehoche, president and CEO, Neolane. “Across our growing global customer base, we are seeing a blending of marketing requirements where B2B enterprises are transforming their relationships with customers similar to their peers on the consumer side; and vice versa, B2C clients are borrowing lead nurturing practices historically found in B2B marketing.”
In addition to this report, Neolane was recently recognized as a Visionary in both the Gartner, Inc. 2011 “Magic Quadrant for Integrated Marketing Management”2 and 2012 “Magic Quadrant for CRM Multichannel Campaign Management.”3
| 1 – Gartner, “Magic Quadrant for CRM Lead Management,” by Chris Fletcher, June 7, 2012 |
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2 - Gartner, “Magic Quadrant for Integrated Marketing Management,” by Adam Sarner and Kim Collins, October 26, 2011 |
| 3 - Gartner, “Magic Quadrant for CRM Multichannel Campaign Management,” by Adam Sarner, May 22, 2012 |
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Neolane
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 350 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.
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