LOS ANGELES--(BUSINESS WIRE)--BRAVADA International Ltd. (www.WorldofLeggings.com) (Pink Sheets:BRAV) announced today that its women’s leg fashion enterprise, World of Leggings™, is looking to broaden its exposure for its women’s leg fashion with national television. BRAVADA International’s (BRAV) women’s leg fashion business has grown dramatically over the past few months and is looking to continue to expand its market share for its fashion leading women’s leggings, bodysuits, shorts, bell bottom leggings and more throughout the United States. World of Leggings will be commencing a number of national television promotions that are expected to begin in the second half of June 2012 with two national promotions expected to reach between 5 – 6 million consumers.
Late in 2011, OnlyLeggings.com appeared on Good Morning America and was a huge success in terms of market awareness and sales growth. BRAV currently owns and operates WorldofLeggings.com and OnlyLeggings.com as well as two real world World of Leggings retail stores in Los Angeles and is looking to implement a national franchise program late in 2012. National television exposure is expected to enhance not only immediate sales but also the intrinsic value in its brand to facilitate retail store expansion, both corporate and franchise.
The national television strategy is also designed to increase market penetration heading into its seasonally busy time for leggings and leg fashion which typically begins in early September. World of Leggings shall provide details of June’s two national television appearances on the day of their airing. Expansion of this national television strategy will continue as successive results for each national television promotion are determined.
World of Leggings specializes in made in the USA women’s leg fashion providing one of the largest selections of retro leggings, metallic leggings, basic leggings, jumpsuits, bodystockings and more.
About BRAVADA
BRAVADA owns and operates World of Leggings, WorldofLeggings.com, BravadaWomen.com and OnlyLeggings.com. World of Leggings is a real world leggings superstore that specializes in all styles of leggings, tights and bodysuits. OnlyLeggings.com is an online leggings superstore for leggings such as high waisted leggings, tribal leggings, bodysuits, liquid leggings and more.
www.WorldofLeggings.com
www.Facebook.com/WorldofLeggings
www.BravadaWomen.com
www.OnlyLeggings.com
This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd that constitute forward-looking statements for purposes of the safe harbor Provisions within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by phrases such as BRAVADA "believes," “intends,” "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.