Hefty® Introduces New Slider Bags with 2X Stronger Seal Than Ziploc®

New Hefty(R) Slider Bags feature a re-engineered seal with patented MaxLock(TM) track design to keep the bag secure, whether it's shaken, dropped or stacked. (Photo: Business Wire)

LAKE FOREST, Ill.--()--Reynolds Consumer Products, producer of Hefty® brand products, introduces new Hefty® Slider Bags with a 2X Stronger Seal than Ziploc® bags.* Hefty® Slider Bags feature a re-engineered seal with the patented MaxLock™ track design to keep the bag secure, whether it’s shaken, dropped or stacked. The distinct sound of the bag’s closure will assure a secure seal – even when storing messy sauces or juicy fruits and vegetables!

“We’re excited to introduce Hefty® Slider Bags with a 2X stronger seal than Ziploc® bags,” said Jeff Wilkison, vice president of marketing, waste and storage. “We are always looking at innovative solutions to address the needs of our consumers. Our new patented MaxLock™ track design on Hefty® Slider Bags provides security in knowing the bags will stay sealed.” The new Hefty® Slider Bags were tested extensively using American Society for Testing and Materials (ASTM) standards to verify their superior seal strength.

Hefty® Slider Bags are available in Storage, Freezer, Jumbo and Sandwich varieties, and can be found at major retailers nationwide.

Information about the new product line is available on www.Hefty.com and www.Facebook.com/Hefty. The Hefty® Slider Bags television commercial is available at www.YouTube.com/HeftyBrand.

Reynolds Consumer Products Inc.

Reynolds Consumer Products manufactures and markets trusted brands that have literally defined their categories. Offering quality branded and private-label household essentials, we are the market leader in almost all product categories where we compete. While the Reynolds Wrap® name has been synonymous with aluminum foil since 1947; the Reynolds® brand family of products includes parchment paper, pan lining paper, oven bags, slow cooker liners, baking cups, and Cut-Rite® wax paper. The Hefty® brand is most recognized for waste bags but is also a leader in slider bags, foam plates and plastic cups. From prepping, cooking, and serving… to storage and disposal… Reynolds Consumer Products provides solutions for conquering the chaos of busy households everywhere. Based in Lake Forest, Ill., our products are available nationwide at mass merchants, grocers, and other retail stores. Internationally, our products are available in approximately 90 countries throughout the world. For more information, visit www.ReynoldsConsumerProducts.com, www.Hefty.com, and www.ReynoldsKitchens.com.

*Ziploc® is a registered trademark of S.C. Johnson & Sons, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50289967&lang=en

Contacts

for Reynolds Consumer Products Inc.
Media Contact:
Krissy Zotaley, 312.577.1764
kzotaley@olson.com

Release Summary

New Hefty® Slider Bags feature a re-engineered seal with patented MaxLock™ track design to keep the bag secure, whether it’s shaken, dropped or stacked.

Contacts

for Reynolds Consumer Products Inc.
Media Contact:
Krissy Zotaley, 312.577.1764
kzotaley@olson.com