NEW DELHI--(BUSINESS WIRE)--NDS today announced that it will be providing the enabling technologies for leading cable operator ADN Networks to support the launch of its digital cable TV service in central and Western Delhi.
NDS will provide an end-to-end technology suite including MediaHighway® set-top box software, VideoGuard® conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment ADN’s current channel offering. NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.
Mr. Tejinder Chawla, Director, ADN Networks, said: “With its raft of innovative, affordable technologies and strong support framework, we are confident that NDS is the right technology provider to enable the launch our digital cable TV services.”
Jayant Changrani, Country Head & General Manager NDS India, said: “With the digitisation of cable TV in India rapidly progressing, cable operators are looking to swiftly migrate their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government’s digitisation mandate and enable a superior subscriber offering.
“We are excited to be supporting ADN as the company breaks into the digital cable TV market in a move which will allow the operator to boost the quantity and quality of content it offers, whilst enabling localised services and laying the groundwork for next-generation TV services.”
ADN has a strong subscriber base in central and Western Delhi and was established in 2000. NDS will continue to work closely with ADN to deliver a raft of world-leading, affordable and innovative solutions and services to its growing subscriber base in Delhi.
About ADN Networks
ADN Networks was established in 2000. The company is jointly managed by industry vetrans, Mr. Tenjinder Chawla and Mr. Rajiv Sethi who are the two directors. Over this period, Mr. Chawla and Mr. Sethi scaled up their business rapidly to offer analogue cable TV services in Central and Western Delhi. The long term strategy of the company is to be able to offer regional and local content to promote community activity with an enhanced user experience.
About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 90 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their business.
NDS’ VideoGuard® is the world’s market-leading content and service protection solution, deployed in 133 million pay-TV households. VideoGuard conditional access (CA) and digital rights management (DRM) technologies safeguard pay-TV service revenues exceeding $50 billion. NDS middleware, which enables a host of advanced services for subscribers, has been deployed on 226 million devices. NDS DVR technology, centred around XTV™, is a leader in the global industry with 49 million units deployed. (Deployment figures as of 30th April 2012).
Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in technology and development with over 75% of its employees dedicated to pioneering work at development centres in France, India, Israel, Korea, UK and US.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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