CALABASAS, Calif.--(BUSINESS WIRE)--SpotlightTMS (www.spotlighttms.com), whose Software as a Service (SaaS) application, SpotlightTMS, enables companies to measure the business impact of their tickets, suites and sports sponsorships, has named veteran sports marketing guru Jimmy Lynn to its Advisory Board. In that capacity, the Washington, D.C.-based Lynn will provide strategic counsel to the senior management team and support the company’s business development efforts.
Lynn joins the SpotlightTMS advisory board alongside David Carter, a Los Angeles-based national authority on sports business and strategic marketing, and the author of four books about the business of sports.
“With David on the West Coast and Jimmy on the East Coast, we have a well-rounded advisory board in place as we continue our growth trajectory,” said Joe Greiner, SpotlightTMS chief revenue officer and co-founder. “Jimmy is one of the pioneers in the Internet sports space and is regarded as one of the leading relationship brokers and connectors in the sports industry.”
An internationally respected sports marketing consultant, Lynn was instrumental in developing AOL Sports into one of the leading global sports destination Internet sites. During his 14-year tenure as AOL’s vice president, strategic development and partnerships, he managed relationships with the NFL, NBA, NASCAR, Major League Baseball, NHL, PGA Tour, HBO Sports, Sports Illustrated, Turner Sports, and more. Lynn is currently managing partner of JLynn Associates, a global strategic advisory firm focused on sports-related media, marketing, and retail for a diverse set of clients including teams, athletes, leagues and associations, media outlets and other businesses.
Lynn serves as the "Visiting Professional in the Practice of Sports Industry Management" for Georgetown University's graduate sports management program. This is a hybrid role of teaching three courses, serving as an advisor to students and faculty, and leading business development for the program. He also serves on the Adjunct Faculty of Georgetown's McDonough School of Business (undergraduate and MBA).
“Major league sports events are among the most effective places to close business deals, and Jimmy Lynn’s Rolodex is among the most extensive networks to find the who’s who of sports executives,” Greiner said. “Jimmy’s insight will help us leverage global sports opportunities and be invaluable as we expand further into international markets. And his extensive digital media knowledge will be a distinct advantage as ticket management becomes increasingly mobile.”
“When I was at AOL, I saw rampant inefficiency in the management of ticket and suite assets, and sports sponsorships,” Lynn said. “With SpotlightTMS, I see a huge opportunity for companies to maximize the return on investment of these assets, and for teams to validate the value of season ticket and suite ownership for their corporate customers. I’m looking forward to helping SpotlightTMS build enduring relationships across the spectrum of sports marketing activities, and to further solidify the company’s leadership position in the ticket management space.”
SpotlightTMS offers companies secure access through the Internet to manage ticket inventories, distribute tickets, analyze the results of ticket usage and acquire additional tickets from multiple sources. The software also helps companies meet IRS and Sarbanes-Oxley compliance reporting requirements and avoid running afoul of the Foreign Corrupt Practices Act – all of which, combined, result in billions of dollars in fines and penalties to U.S. companies annually.
About SpotlightTMS
SpotlightTMS (www.spotlighttms.com) is an enterprise SaaS provider that enables companies to maximize the business impact of sports and entertainment ticket investments while maintaining compliance standards. Its SpotlightTMS application is currently in use managing hundreds of millions of dollars in entertainment investments by companies that want to manage their entertainment asset investments in a simple, transparent way. SpotlightTMS includes a business impact engine that allows companies to drive and measure direct business outcome, such as ensuring utilization, assessing sponsorship effectiveness and measuring ticket use as a driver of revenue. The company is based in Calabasas, Calif.
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