Jo-Ann Launches Styled by Tori Spelling™ DIY Fashion Jewelry Line

The chic, component-based line makes it easy for anyone to own their look

The Styled by Tori Spelling DIY fashion jewelry line provides customers of all skill levels with simple steps to style, allowing them to unleash their inner-designer. (Photo: Business Wire)

HUDSON, Ohio--()--Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is excited to announce the launch of Styled by Tori Spelling - a super chic new Do-It-Yourself fashion jewelry line from the star of the hit television series “Tori & Dean: Home Sweet Hollywood.”

Inspired by her aesthetic of Hollywood glamour and boho chic, Styled by Tori Spelling is comprised of fashionable and affordable jewelry components that are easy to assemble and completely interchangeable, allowing customers to create their own unique styles. The line provides customers of all skill levels with simple steps to style, allowing them to unleash their inner-designer.

The Styled by Tori Spelling line, the first licensed jewelry line carried by Jo-Ann, is available in most Jo-Ann stores and on joann.com. To find out if your local Jo-Ann carries this line, visit the store today.

“We are very excited to be able to bring the Styled by Tori Spelling DIY fashion jewelry line to Jo-Ann customers,” said Megan Cross, jewelry and textile buyer for Jo-Ann. “Tori has developed a line which makes it simple for anyone to make their jewelry collection totally one-of-a-kind, and she’s done that with really elegant components.”

Spelling is an accomplished jewelry designer, and her distinct sense of style is apparent throughout the line. Having already launched two fashion jewelry lines, Spelling decided to combine two of her favorite pastimes in the component-based Styled by Tori Spelling line.

"I love designing jewelry, and I love crafting. With this line, I’ve combined both my passions,” said Spelling. “I give the styles and tools, and women can use their creativity to design their own jewelry!”

For more products, projects and inspiration, visit your local Jo-Ann store or log onto Joann.com.

About Tori Spelling

TORI SPELLING is the #1 New York Times bestselling author of sTORI telling, Mommywood, and uncharted terriTORI. She recently published the party planning book, CelebraTORI, which also debuted on the New York Times best sellers list. Tori is host and executive producer of the new TLC competition series Craft Wars, which premieres this summer. She is an accomplished designer with a distinct sense of style. Her latest jewelry designs from "The Tori Spelling Collection" are available exclusively at HSN and she recently launched her own line of craft products also available at HSN. She combines her love for designing jewelry and crafting, in her new DIY fashion jewelry line, Styled by Tori Spelling. Tori also offers ideas and inspiration for elevating everyday life at her ediTORIal online community, ToriSpelling.com. Tori is the star and executive producer of Oxygen's hit reality series, Tori & Dean: Home Sweet Hollywood and Tori & Dean: sTORIbook Weddings, with her husband, Dean McDermott. Together they have three children - Liam, Stella, and Hattie - and live in Los Angeles.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, more than 770 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit www.joann.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50277017&lang=en

Contacts

Jo-Ann Stores, Inc.
Margaret Skinner, Director, Corporate Communications, 330-463-6705
margaret.skinner@joann.com

Release Summary

Jo-Ann Fabric and Craft Stores is excited to announce the launch of Styled by Tori Spelling - a super chic new Do-It-Yourself fashion jewelry line.

Contacts

Jo-Ann Stores, Inc.
Margaret Skinner, Director, Corporate Communications, 330-463-6705
margaret.skinner@joann.com