SANTA MONICA, Calif.--(BUSINESS WIRE)--Interpret, a leading entertainment, media and technology market research firm, today released its initial findings from GameByte™, a syndicated study designed to understand cross-platform digital gaming adoption and behavior in key global markets.
The initial findings include market sizing for a number of digital gaming business models for consoles, mobile devices and PCs, including downloadable game apps and in-app purchases, subscription MMOs, freemium online games, downloadable content (DLC) on consoles, social games and many more. Kids 6-12 and teens/adults 13+ are included in the sample, and the initial study includes data for the US, UK, France, Germany, China, Japan, Brazil, Australia, South Korea and Russia.
“Interpret is very excited to roll out these initial reports,” said Michael Cai, VP of Games and Technology at Interpret. “GameByte allows our clients to take a global view of the growth of different online gaming business models and the diverse audience such games can reach. Brazil (35 million) and Russia (44 million) both have larger digital gamer population than Germany, UK and France. In fact, the numbers of freemium and social gamers in Russia are larger than those of the three European countries combined. Among kids globally, buying mobile game apps has the largest population based on the number of paying users. These are just a few examples of the market sizing and demographic breakdown data available in the initial GameByte reports, and we’ll be rolling out in-depth reports covering revenue sizes and gaming attitude and behavior in each territory over the coming months.”
GameByte™ is conducted twice per year and is available as a subscription, or you can purchase individual reports here. Make sure to follow us on Twitter (@InterpretLLC) to hear about updates to GameByte™, other Interpret products and industry news.
About Interpret LLC
Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test and measure business strategies in the fast-evolving media landscape. Interpret’s unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. www.interpretllc.com