DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/c3bpvb/breweries_the_be) has announced the addition of the "Breweries & the Beer Update Market Report 2012" report to their offering.
The beer and brewery industry is one of the most established consumer markets in the UK. It consists of two clear sectors: lager, which is a bottom-fermented, light coloured carbonated beer; and dark beer, which is top-fermented and commonly known as ale. Dark beer is usually of a darker colour, and is not carbonated like lager. It is far more varied than lager in its available flavours. Lager has a significant share of the market in value terms; 71.5% at retail selling prices (rsp). In terms of volume, there is more parity in production, with the market split 56.8% to lager and 43.2% to dark beer.
The lager sector is largely made up of multinational companies that own a wide variety of leading UK brands. These companies often have a global reach and can introduce their brands to emerging markets to encourage growth. They can also afford to launch new brands on a wide scale relatively quickly, and this had resulted in several new brands emerging over the past decade, as well as the introduction of sub-brands such as Beck's Vier.
In comparison, the dark beer market is largely made up of small breweries that have variable market shares depending on the region of the UK. The standard dark beer market, which includes products such as Guinness and John Smith's, is the only market where large multinational companies have a considerable interest.
Despite this, there is potential for these companies to move into the premium dark beer market in the future if smaller breweries continue to succeed, a possibility demonstrated by the purchase of Sharp's Brewery by Molson Coors in 2011 for ?20m.
Companies Mentioned
- AB INBEV UK LTD
- CARLSBERG UK LTD
- GREENE KING PLC
- HEINEKEN UK LTD
- MARSTON'S PLC
- MOLSON COORS BREWING COMPANY (UK) LTD
- SABMILLER PLC
- WELLS and YOUNG'S BREWING CO LTD
For more information visit http://www.researchandmarkets.com/research/c3bpvb/breweries_the_be