LONDON--(BUSINESS WIRE)--Entertainment and television is the latest industry to be disrupted by the social mobile steam train. With broadcasters, content makes and advertisers all looking to leverage the second screen to provide innovative experiences and open up a new channel of communication with audiences.
Social TV startup, Zeebox will be speaking at The Open Mobile Summit London, May 29-30 alongside giants of the television world, BSkyB, ESPN, Endemol and CNN. They will explore the implications of the second and third screen, how connected devices are changing behaviour and what the future might hold for distribution and monetization.
“Television is made for social media” said Executive Producer Robin Batt “tablets and smartphones offer a new way to drive viewer engagement with potentially huge implications for advertisers”.
The future of media and entertainment is a major theme at May’s conference, with the FT, New York Times, Fremantle Media, R/GA and Google joining many more.
Now in its fourth year The Open Mobile Summit is widely recognised as the thought leading event for CEOs and senior strategists in the converging mobile, Internet and media space.
The Open Mobile Summit is taking place 29-30 May at the Victoria Park
Plaza hotel in London. For more information, and to register to attend,
please visit:
http://www.openmobilesummit.com
About Open Mobile Media Ltd
The Open Mobile Summit is produced by Open Mobile Media Ltd, an independent group founded in 2008 by communications industry consultant Robin Batt. The company produces The Open Mobile Summit in London and San Francisco, as well as Appcelerate in San Francisco.