Cellebrite Empowers Retailers With New Point-of-Sale Tools at CTIA 2012

GLEN ROCK, N.J.--(BUSINESS WIRE)--Cellebrite USA, the leading provider of mobile forensic and mobile data transfer solutions, announced today that it will be exhibiting at the International CTIA Wireless^® 2012 in New Orleans (Booth 1919). In keeping with the company’s mission to revolutionize the mobile retail experience, Cellebrite will introduce several new offerings designed to empower retail agents at the point-of-sale (POS) and provide customers with an unparalleled in-store service experience. In addition to the announcement of a new stand-alone Self-Service Point, Cellebrite will also unveil new integrations for its Touch tablet, including a partnership with Cadex for battery life testing and a partnership with Clover Wireless for access to a buy-back program at the POS.

WHAT:	At CTIA this year, Cellebrite will demo the following POS tools for mobile retailers:
	Diagnostics Solution – enables the immediate identification and resolution of simple mobile device faults at the POS in retail stores Buy-Back Program Integration (Partnership with Clover Wireless – provides retail customers with the ability to immediately determine the value of their trade-in device and receive store credit for its value right at the POS Battery Life Testing (Partnership with Cadex) – adds battery testing capabilities to the Cellebrite Diagnostic Solution, helping retailers address one of the most common technical service issues Self-Service Point – gives customers hands-on access to advanced services traditionally performed by retail associates, including the back-up and restore of personal contacts, data transfer and mobile app loading
WHERE:	CTIA Wireless 2012, Booth 1919
WHEN:	In-Booth Self Service Point Demo Tuesday, 5/8: 11:30 AM Wednesday, 5/9: 12:30 PM and 3:30 PM Thursday, 5/10: 10:00 AM   In-Booth Diagnostics Demo Tuesday, 5/8: 12:30 PM and 3:30 PM Wednesday, 5/9: 11:30 AM Thursday, 5/10: 11:00 AM   In-Booth Apploader Demo Tuesday, 5/8: 1:30 PM Wednesday, 5/9: 2:30 PM Thursday, 5/10: 1:00 PM   In-Booth Buy-Back Program Demo Tuesday, 5/8: 2:30 PM Wednesday, 5/9: 1:30 PM Thursday, 5/10: 12:00 PM
WHY:	Cellebrite is transforming the mobile retail store with its cutting edge POS tools. No longer a place to simply purchase a device, Cellebrite is helping to create a retail experience where customers are encouraged to stop in and conduct a wide variety of mobile device tasks – from backing up contacts to determining their device’s trade-in value or loading applications – at their convenience. Access to Cellebrite’s tools help retailers reduce churn by improving the customer service experience, inspiring customer loyalty and increasing foot traffic as well as device and accessories sales.

To book media appointments at CTIA with Cellebrite executives, please contact:

Kate Ryan Affect Tel: [phone] [e-mail]   or on site at CTIA Sharon Topper Cellebrite Tel: [phone]

About Cellebrite

Founded in 1999, Cellebrite is a global company known for its technological breakthroughs in the cellular industry. The pioneers in mobile phone-to-phone content transfer, today Cellebrite provides a complete range of solutions for the mobile retail industry such as phone to phone content transfer, backup & restore, diagnostics and application and content delivery at the Point-of–Sale. Cellebrite works exclusively with more than 150 wireless carriers worldwide including Verizon Wireless, AT&T, Sprint/Nextel, T-Mobile, O2, Radio Shack, Orange, Vodafone and many more.

Cellebrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese company (6736/JQ). For more information, visit www.cellebrite.com.

MULTIMEDIA:
CELLEBRITE LOGO