NEW YORK--(BUSINESS WIRE)--Graj + Gustavsen (G+G, www.ggny.com), an integrated branding firm known for building consumer brands, today announced that it has been retained by the Adrianna Papell Group (www.adriannapapell.com) to create a strategic branding platform and brand vision that builds on the Company’s position as a premier women’s lifestyle brand of black tie and day occasion dresses.
“For over 30 years, Adrianna Papell has been committed to revealing its customer’s unique beauty, outfitting ‘real women’ of all ages in elegant and stylish occasion dresses that accentuate their grace and poise,” said Simon Graj, Founding Partner of G+G. “We are thrilled to be working with the team at Adrianna Papell as they continue to build on this philosophy, and extend the brand’s reach into sportswear and other categories.”
Adam Berkman, Chief Operating Officer of the Adrianna Papell Group commented, “We are pleased to work with Graj + Gustavsen, whose team has a deep understanding of our mission to make every woman feel beautiful, and celebrate that beauty with herself and the world. Graj + Gustavsen’s extensive knowledge of the retail industry and branding expertise will be invaluable as we evolve and expand our business into the premiere women’s lifestyle brand for every day’s special occasions.”
Adrianna Papell, was founded in New York in 1979, commemorating over 30 years as one of the world’s most respected ready-to-wear brands. Adrianna Papell has been dressing women of all ages and silhouettes, celebrating the important moments of life by celebrating the woman who experiences them.
About Graj + Gustavsen
Graj + Gustavsen Inc. is a New York based strategic and creative branding firm. For more than 20 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and brands. For more information, please visit www.ggny.com.
About Adrianna Papell Group
The Adrianna Papell Group—a collection of brands, including Adrianna Papell, Adrianna Papell for E! Live from the Red Carpet, Aidan Mattox, Hailey and Hailey Logan—is a leader in occasion wear. The group celebrates women of every age, shape and size—from tweens to Mothers of the Bride—as they celebrate the most special moments of their lives. Since the 70s, brand recognition has grown exponentially. Everyone from Giuliana Rancic and Miranda Kerr, to Octavia Spencer and daytime talk hosts, Kathie Lee & Hoda, proudly wear Adrianna Papell Brands. Please see www.adriannapapell.com for further details.