MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Citrus Lane, www.citruslane.com, a subscription e-commerce site that is focused on getting useful, developmentally-appropriate and delightful products to young families, today announced that it has raised $5.1 million in Series A funding from GGV Capital and Greylock Partners. The company will use the funds to continue to expand its business and add critical new hires.
Each month, Citrus Lane members receive a care package of four to five “best of” products based on their child’s age for $25 per month. Citrus Lane curates its recommendations from partner brands such as Green Toys, Weleda, Zoli and Episencial. All products are vetted by real moms. Citrus Lane also provides members with monthly editorial tips and insights and an active, vocal Facebook community of moms.
Founders Mauria Finley and Claire Hough are former executives of companies such as eBay, PayPal and NexTag that defined the first generation of Internet commerce companies. Citrus Lane combines a new generation of ecommerce with a social experience to provide a vibrant online community as well as a distribution platform for its partner brands.
“We’re building a company that helps moms – and dads – discover the best products for their babies and toddlers with the help of a trusted resource,” said Mauria Finley, founder and CEO of Citrus Lane. “We’re thrilled to have the support of Greylock and GGV Capital – they understood our business from the start and will be important partners as Citrus Lane continues to grow.”
Citrus Lane raised a seed round of financing in March 2011 and shipped its first boxes in July 2011.
“Citrus Lane is all about customer engagement. Build-and-grow models like Citrus Lane that focus on great service and consistent, long-term word-of-mouth growth create the best opportunity for sustained growth,” said Jeff Richards, Partner, GGV Capital and new Citrus Lane board member. “We’re excited to be working with the company and look forward to working with them as they become the leader in subscription commerce.”
About Citrus Lane – please visit http://www.citruslane.com.
About GGV Capital – please visit http://www.ggvc.com.
About Greylock Partners – please visit www.greylock.com.