SAN FRANCISCO--(BUSINESS WIRE)--Evil Genius Designs has announced its latest mobile phone game, Black Friday™: The Game, that makes use of the new Dynamics ePlate™ device. This unique game offers a mobile gaming experience based around the busiest shopping day of the year where game play is enhanced through a consumer’s everyday purchases using the ePlate™ device. The technology is ground breaking in the way it links payment devices with exclusive game content and experiences.
At any time, a user can decide to use the Black Friday™: The Game experience™ application for the ePlate™ payment device. The game offers players mini-games based on the shopping craziness associated with the busiest shopping day of the year. Users of the ePlate™ device will receive extra benefits each time they make a purchase. The benefits they receive will be different based on the amount and type of the purchase. The game will debut later this year, and users that do not have an ePlate™ device will still be able to enjoy aspects of the game. More details about the game will be unveiled later this year.
“For the last decade, game futurists have been talking about integrating gaming into our everyday shopping experience,” noted Tracy Kobeda Brown, Evil Genius Designs CEO & Founder. “Today, with the Dynamics ePlate device and Black Friday: The Game from Evil Genius Designs, the future is here. People can now, at no additional cost, participate in new gaming experiences driven entirely by tasks they already perform – such as purchasing items in a retail location.”
“Consumers are always looking for immediate value at the point-of-sale,” stated Jeff Mullen, Dynamics CEO, “For game enthusiasts, that value now comes in the form of exclusive game content at the point-of-sale through a unique ePlate experience.”
About the Dynamics ePlate™ Payment Device
Dynamics' ePlate™ payment device is a paper-thin, flexible computing platform in a payment card format. The device includes the Electronic Stripe® -- the world's first fully card-programmable magnetic stripe. The Electronic Stripe® can be read at any existing point-of-sale (POS) magnetic stripe reader. The device includes two buttons – one for a first experience and one for a second experience. Based on which experience option was selected, the device changes the information on the Electronic Stripe™ to reflect the selected experience so the user can swipe the card in any store and enjoy the selected experience.
A user can change the experiences associated with the buttons on the ePlate™ device at any time. All a user has to do is use the Dynamics Experience Manager™ software through their favorite phone or accessible through their online banking account. The Experience Manager™ provides an ecosystem of experiences that can be assigned to the buttons on a user’s ePlate™ device.
The ePlate™ device is as durable as a traditional payment card and will last over three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base.
About Dynamics Inc.
Dynamics Inc. was founded in 2007 by Jeff Mullen. Dynamics produces and manufactures intelligent powered payment cards and advanced payment platforms. The company has won many of the world's most prestigious international business plan competitions, including the Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition and the University of San Francisco Business Plan Competition. The company won DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012, Best of Show at Cartes 2011, and Best of Show at BAI Retail Delivery 2011. Dynamics won Best in Show for Personal Electronics and Technology Honors at the 2012 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. Dynamics is headquartered in Pittsburgh, Pa. For more information, visit: www.dynamicsinc.com
About Evil Genius Designs
Evil Genius Designs Inc. was founded in 2009 as a spin-off from Carnegie Mellon University’s Entertainment Technology Center by Tracy Kobeda Brown, CEO and President. Evil Genius Designs is a boutique design group specializing in game creation and implementation, interactive experiences and brand engagement. The company’s flagship platform, Get in Line Games™, brings interactive crowd based gaming to venues such as amusement parks, sporting events, concerts, movies and interactive television. Selected in 2010 to the PepsiCo10, the company and its technology were recognized for its unique game platform at engaging crowds, acquiring customers and driving brand affinities. Headquartered in Pittsburgh, PA, the company has worked with several Fortune 500 organizations to bring gaming to mobile, website and real world physical locations. Additional information on the company can be located at www.evilgeniusdesigns.com.
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