NEW YORK--(BUSINESS WIRE)--[x+1], www.xplusone.com, today announced that as part of its focus on strengthening its business partner relations to extend the ecosystem connections of [x+1] Origin, its leading digital marketing hub, David Skinner has been named to the new position of Senior Vice President, Corporate Development.
Timothy Smith, who had been Chief Strategy Officer for social commerce pioneer Lemonade Inc., will take on Skinner’s former role as SVP, Client Solutions.
In his new position, Skinner will be representing [x+1]’s company and brand to business partners, ensuring that its digital marketing hub is a valuable asset to major brand marketer and agency clients. This involves building and managing [x+1]’s relationships throughout the digital ecosystem, including suppliers, integration partners and channel partners.
“My vision is to make [x+1] function like a good app: ubiquitous and easy to work with,” Skinner said. ”That allows our integrated marketing clients to concentrate more on ‘marketing’ and less on ‘integration.’”
Skinner said he will work with clients to make the silos that separate marketing channels and functions irrelevant for them. “Marketers have become tired and frustrated with having to integrate multiple point solutions in order to run marketing campaigns across multiple screens and channels,” he said. “They are demanding a simple framework for bringing together targeting, data and measurement. To do this, you need both proprietary technology and an open integration framework using industry standard connections via APIs and web services. [x+1] delivers both via our digital marketing hub.”
Smith will partner with [x+1]’s Fortune 500 clients to help them determine how its marketing technology solutions will help them best meet their business growth objectives, and then optimize their marketing performance against those objectives.
At Lemonade, Smith’s digital marketing experience helped bring the company’s social commerce vision to life. His role included managing the product/application development process, implementing site operations and customer service, securing business partnerships to drive revenue growth and launching and managing the Lemonade Enterprise Solution. The latter helped grow successful social commerce networks within retail, travel, mobile and in the entertainment space for pop star Taylor Swift. Prior to Lemonade, Smith spent 12 years at Modem Media, now Publicis Modem, where he was a Senior Vice President and a co-lead on the company’s marketing strategy practice.
“I love being in a position to advance the evolution of leading-edge technology that drives consistent, measurable results and helps organizations gain a competitive edge,” Smith said in describing what attracted him to [x+1].
“Because we recognized the importance of managing partner and channel relationships, we decided it needed to be a full-time position,” said [x+1] Chairman and CEO John Nardone. “I’m thrilled to have someone of David’s talent and experience taking on this important role at such a crucial juncture in the evolution of our company. At the same time, we’re able to make the transition relatively seamless as Tim’s background and expertise are a perfect match for the client solutions role. It’s a real win-win for us.”
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