PARSIPPANY, N.J.--(BUSINESS WIRE)--Today Reckitt Benckiser's Air Wick® brand announced its partnership with the National Park Foundation, the official charity of America’s national parks, and the launch of four new fragrances. The National Park Collection from Air Wick allows families to bring home vibrant scents that were inspired by the nation’s most beautiful parks, all without ever having to leave their homes. The full range of products, available now in stores, includes candles, Freshmatic Auto Sprays, Aerosols, Flip & Fresh refills and scented oils. A portion of the proceeds from sales of the new line will go to the National Park Foundation and further their mission to directly aid, support and enrich America’s nearly 400 national parks and their programs.
“Our national parks provide us with the purest scents of nature, and Air Wick searched America's national treasures for inspiration for this new collection,” said Jerome Lemaire, Marketing Director, Reckitt Benckiser. “We are thrilled to be partnering with the National Park Foundation to help our customers bring the outdoors in, while giving back to America’s national parks.”
Each of the four new scents – Hawai’i, Virgin Islands, Yellowstone and Glacier Bay – focuses on one famous national park, helping families remember vacation memories or generate excitement and inspiration for new trips:
- Hawai’i: The exotic fragrances of fresh mango and sumptuous papaya transport you to a Tropical Sunset on the island paradise of Hawaii Kaloko – Honokohau National Historical Park.
- Virgin Islands: Paradise flowers evoke delightful notes of native Mimosa, Jasmine and White Rose, transporting you to the idyllic tranquillity of Virgin Islands National Park.
- Yellowstone: Bring outdoor freshness into your home with Wildflower Valley, inspired by the green grass and summer meadows of Yellowstone National Park’s unspoiled natural habitat.
- Glacier Bay: Inspired by the serene clean, fresh and soothing waters and oceanic grandeur, this scent captures the essence of this Alaskan wilderness.
“We are happy to have inspired Air Wick for their new range of fragrances and commend them for their support of America’s national parks,” said Neil Mulholland, President and CEO of the National Park Foundation. “We hope this partnership inspires families to experience our parks first-hand and begin a lifelong relationship with America’s most treasured places.”
Air Wick has plans to support its four new scents with a fully integrated marketing campaign that includes traditional and digital media. The campaign is set to launch in March.
The Air Wick National Park Collection is available in a range of air fresheners that retail from $0.99 - $4.99 and are available at major retailers nationwide. For more information about these fragrances, please visit www.airwick.us.
About Reckitt Benckiser
Reckitt Benckiser (RB) is a world leader in household, health and personal care.
It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Air Wick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French’s, and they account for 69% of net revenue.
For more information visit RB.COM
FACEBOOK http://www.facebook.com/AirWickUS
About the National Park Foundation
We are all owners of 84 million acres of the world’s most treasured places -- protected in America’s nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America’s national parks and nonprofit partner of the National Park Service. Dedicated to enriching America’s national parks and programs through private support, the National Park Foundation plays a critical role in supporting conservation and preservation efforts, establishing national parks as powerful learning environments, and in giving all audiences an equal and abundant opportunity to experience, enjoy and support America’s treasured places. Together, we can make a difference -- this is your land. Learn more at www.nationalparks.org.
FACEBOOK http://www.facebook.com/nationalpark
TWITTER http://twitter.com/goparks