ORLANDO, Fla.--(BUSINESS WIRE)--Conversational marketing technology provider Neolane, Inc. today announced details of its participation at the Gartner Customer 360 Summit 2012 (Kiosk S). With the event theme, “Driving CRM Success in a World of Empowered Customers,” Neolane will showcase Neolane Social Marketing, an industry-first application based on its conversational marketing technology that is specifically designed to help marketers create more engaging one-to-one customer dialogs, while transforming anonymous fans and followers into qualified prospects and profitable customers. Neolane is a silver sponsor of the event.
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Who: |
- Stephan Dietrich, president, North America, Neolane, Inc. | |||
| - Kristin Hambelton, vice president of marketing, Neolane, Inc. | ||||
| - Mathieu Hannouz, senior product manager, Neolane, Inc. | ||||
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What: |
Marketing is undergoing a fundamental transformation. Now, more than ever, the objective is to put the consumer at the center of marketing efforts while empowering marketers to take control of the relationship. For example, Neolane understands that while many brands have succeeded in building large communities of fans and followers on social networks, very few are maximizing the revenue potential of these captive audiences. As a result, Neolane invites attendees to visit Kiosk S for a live demonstration of its social marketing capabilities, to learn first hand how marketers can better engage consumers in one-to-one dialogues across social media platforms, including Facebook and Twitter, transforming anonymous fans and followers into personal, sustainable, and profitable relationships. Neolane will also demonstrate the newest version of Neolane Interaction, which allows marketers to dynamically generate real-time personalized marketing offers and content on web sites and Facebook brand pages. |
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When: |
March 14 –16, 2012 | |||
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Where: |
The Gartner Customer 360 Summit 2012 will take place at the Gaylord Palms Resort in Kissimmee, Florida. | |||
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How: |
For more details about Neolane’s participation in the event, please visit http://events.neolane.com/Gartner360/. |
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For those interested in tracking news from the event, please follow @neolane and the event hashtag #GartnerCRM on Twitter. |
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About Neolane
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 350 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.
Copyright © 2012 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.