DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/6b846b/personal_accident) has announced the addition of the "Personal Accident and Health Insurance in Turkey, Key Trends and Opportunities to 2016: Market Expected to Witness Increased Demand for Private Health Insurance as a Supplement to Government Funded Insurance" report to their offering.
The Turkish personal accident and health insurance market grew at a significant rate during the review period between 2007 and 2011. This growth was supported by the country's robust economic growth, increased penetration of health insurance products, rising disposable income and growing awareness of the benefits of health insurance.
Key Highlights
The growth in Turkey's personal accident and health insurance market can be attributed to the country's robust economic growth, increased penetration of health insurance products, rising disposable income and growing awareness of the benefits of health insurance The largest category in the personal accident and health insurance market is health insurance, which generated 72.4% of the market's total written premiums in 2011 The personal accident and health insurance market is highly concentrated with the top ten companies accounting for more than 75% of gross written premiums in 2010. In order to remain competitive, smaller companies attempt to gain a market share by offering lower premium insurance products due to the lack of differentiation between insurance products and services In 2011, the leading distribution channel for personal accident and health insurance products in Turkey was agencies, due to their strong network across the country which enabled insurance companies to increase the sales of their products
The Turkish personal accident and health insurance market grew at a significant rate during the review period between 2007 and 2011. This growth was supported by the country's robust economic growth, increased penetration of health insurance products, rising disposable income and growing awareness of the benefits of health insurance.
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