LONDON--(BUSINESS WIRE)--Samsung Electronics Co. Ltd, a global leader in consumer electronics, and the Worldwide Olympic Partner for Wireless Communications Equipment, announced today an exclusive agreement with Jamie Oliver to be an ambassador for the London 2012 Olympic Games. Mr. Oliver will play a key role in raising awareness of Samsung’s sponsorship of London 2012 as a Worldwide Olympic Partner. The collaboration will start with appearances in multiplatform adverts and public relations campaigns, encouraging participation in Samsung’s London 2012 marketing campaign.
Commenting on the agreement, Mr. Oliver said: “I'm truly honoured and excited to be involved in London 2012 as an ambassador for Samsung. Samsung have developed some fantastic initiatives to get young people from around the world involved in the Games and we both want as many people as possible to be part of this incredible event."
Mr. Sunny Hwang, Vice President & Head of Global Sports Marketing at Samsung Electronics, said “Jamie Oliver shares Samsung’s commitment to expanding the spirit of the Olympic Games. Together, it is our goal to do what we can to inspire people around the world to get involved with London 2012. Jamie has a unique perspective on some important global issues such as living a healthy, balanced life. He is a passionate communicator and has an innate talent for making these issues relevant to people from every walk of life.
Referring to Mr. Oliver’s role as ambassador for Samsung, Mr. Hwang observed that “Samsung’s ambition is to make London 2012 an Olympic Games for everyone. Having Jamie as a global brand ambassador will help us deliver this campaign message. With Jamie’s support and Samsung’s leading smartphone technology, we will be able to encourage more people to take part in and enjoy the Games wherever they are and build our Olympic Games campaign momentum.”
In the last 15 years, Jamie Oliver has been inspiring people all over the world to cook and eat better food. His books and TV series are enjoyed by millions across the globe and his charity, the Jamie Oliver Foundation, works tirelessly to raise the profile of food education through its work in communities and schools in the UK, USA and Australia. Jamie is dedicated to empowering and educating as many people as possible to learn how to cook and enjoy good food, giving them the chance to have a better future.
Jamie Oliver joins an impressive line-up of Samsung ambassadors including David Beckham who joined Samsung’s London 2012 campaign in May 2011. Influential icons and carefully chosen partners, like Jamie Oliver, widen the reach of Samsung’s digital activation programmes that will support the Olympic Torch Relay and Samsung’s own global blogger programme for the London 2012 Olympic Games.
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NOTES TO EDITORS
About Samsung Electronics Co., Ltd.
Please visit www.samsung.com.
About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time information and communications services. Samsung is also a Presenting Partner of the Olympic Torch Relay and hosts a global blogger programme to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.
About Jamie Oliver
Jamie Oliver started cooking at his parent’s pub, the Cricketers in Clavering, Essex, at the age of eight. After leaving school he began a career as a chef that took him to the River Cafe, where he was famously spotted by a television production team.
His television and publishing career began in 1999 with The Naked Chef series. Since then he has changed school dinners in the UK and revolutionized home cooking. His charity The Jamie Oliver Foundation, seeks to improve people’s lives through food. It operates the Fifteen training scheme, which provides disadvantaged young people with a qualifications for a career in the catering industry, and the Ministry of Food Centres, which provide places for people to learn basic cooking skills. Jamie has also created Home Cooking Skills, a BTEC course for secondary schools.
He writes for publications in the UK and around the world including his own Jamie Magazine. His 2010 book 30-Minute Meals, was the fastest selling and best selling non-fiction book of all time in the UK and his most recent book is the best-selling No.1 title, Jamie’s Great Britain.
Jamie lives in London and Essex with his wife Jools and their children.
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