WILTON, Conn.--(BUSINESS WIRE)--Wisk®, the detergent known to fight tough stains like “Ring Around the Collar™”, announces that Wisk Deep Clean was awarded #1 product of the year in the laundry category in a TNS consumer survey of product innovation by over 50,000 consumers. The brand accepted the award yesterday during a special ceremony in New York City.
Wisk’s newly reformulated Wisk Deep Clean line of detergent continues the Wisk tradition of fighting tough stains, from yesteryear’s Ring Around the Collar to the trapped body oils and sweat that make up today’s difficult laundry soils. Wisk Deep Clean goes far beyond surface stains, attacking hidden body oils and sweat some other detergents can leave behind.* The Wisk Deep Clean line is available in five powerful varieties that redefine what it means to be clean – Original, High Efficiency, Oxi Complete™, Fresh Breeze and the new Free & Pure.
“This award helps further establish Wisk Deep Clean as the brand so many already recognize for powerful cleaning,” said Bridgette Miller, senior brand manager for Wisk. “The ring isn’t just around the collar any more – it’s throughout your clothes—and we’re thrilled consumers recognized Wisk Deep Clean as an innovative solution for truly clean laundry.”
Operating in 28 countries, Product of the Year is the world’s largest consumer-voted award for product innovation in consumer-packaged goods. 2012 marks the fourth year that Product of the Year was conducted in the United States, with more than 50,000 American shoppers voting on products in a survey conducted by TNS, the world’s largest custom research agency.
The newly reformulated Wisk Deep Clean detergents, including Wisk Deep Clean Free & Pure, the newest addition to the Wisk Deep Clean line, will be available at key retailers nationwide beginning March/April and are available in a wide range of sizes.
For more information, visit Wisk on Facebook at www.Facebook.com/Wisk.
(*compared to leading variant of top three liquid value brands on an EQ share basis).
About WISK® Deep Clean™
From the legendary “Ring Around the Collar” campaign to the trapped body oils and sweat that make up one of today’s difficult laundry soils, Wisk has been cleaning America’s laundry and fighting tough stains for more than 50 years. WISK Deep Clean is available in Original, High Efficiency, Oxi Complete, Fresh Breeze™ and its newest variety, Free & Pure. WISK is available at key retailers nationwide, including most food, drug, mass, club and dollar stores. WISK is manufactured by The Sun Products Corporation. For more information, visit www.Facebook.com/Wisk or www.Wisk.com.
About The Sun Products Corporation
The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all®, Wisk®, Snuggle®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit, www.sunproductscorp.com.
About Product of the Year
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 25 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 50,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.
About TNS
TNS is the world’s largest custom research agency, delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world’s largest research, insight and consultancy network. Please visit www.tns-us.com for more information