SANTA MONICA, Calif.--(BUSINESS WIRE)--GraphEffect, a social marketing software company, announced today the launch of GraphEffect 2.0, a product that provides marketers with new software that ties together Paid, Owned and Earned Media on Facebook. The new software enables marketers to integrate their social advertising and conversational marketing initiatives to drive significant results. GraphEffect 2.0 makes it possible for brands to seamlessly execute and manage their Paid and Owned Facebook efforts from a single platform, providing a space for collaboration between all social stakeholders and maximizing Earned Media through advanced optimization features. At the same time, the company announced a new pricing structure that will provide full transparency for clients. Addressing a long unmet client need in the industry, GraphEffect will be changing their entire pricing structure to make sure that all clients and brands know exactly where their money is being spent and can track the impact of their campaigns from the new platform.
James Borow, co-founder and CEO, stated, “Our team is dedicated to offering advertisers and agencies the best tools to maximize their social marketing efforts. GraphEffect 2.0 will enable brands to manage and execute their social marketing initiatives on a scale unparalleled to anything else in the space,” Mr. Borow continued, “We are also introducing a fully transparent pricing structure to stay completely aligned with the brands and agencies we work with as well as with our friends and partners at Facebook. We are committed to fostering collaboration amongst all parties.”
GraphEffect launched in January 2010 as one of Facebook’s first Ads API partners. Working with Fortune 500 companies over the past two years, GraphEffect has provided a space for brands and agencies alike to build, track, optimize and report on their Facebook ad campaigns. With the new technology, brands will be able to drive even more significant results.
Three key features are being launched within the proprietary SmartBoost product suite:
AudienceBoost recommends new target audiences and creative versions based on GraphEffect’s proprietary AudienceRank scoring system, which instantaneously compares existing high performing ads and their audiences to historical performance and forms predictive models based on that data.
StoryBoost lets brands quickly and easily identify their most engaging and valuable content on Facebook and boost this content into paid ads. This allows brands to amplify the stories and conversations that resonate most with consumers into Featured Stories. GraphEffect’s StoryRank algorithm taps into the Facebook Insights API to analyze which of the brand’s stories would be best suited to become a paid ad and ranks them accordingly.
ViralBoost enables campaign managers to optimize towards audiences and ads that are resulting in the most efficient viral conversions. Users of GraphEffect 2.0 are now able to see which ads and audiences are influencing others in their social graph to take the desired action – whether that’s a purchase, sign up, app install or any other engagement goal.
GraphEffect’s online platform is built as a space where advertising, PR and marketing professionals can interact and collaborate, thus changing the way marketing efforts are executed. Team members from multiple agencies and multiple disciplines can access the same platform to determine which ads, audiences, messages and content are performing best and manage all aspects of the campaign. GraphEffect’s software makes all the talk about breaking down the silos of Paid, Owned and Earned media a reality.
About GraphEffect
GraphEffect, a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect's collaboration tools to coordinate their efforts and measure bottom line impact. The company's software is designed to work with any current or future social media channel, with the first release focusing on Facebook. GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.
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