BERLIN--(BUSINESS WIRE)--Consumer-written travel reviews have never been more important to the booking process, but too many companies are missing out on their full potential, says social commerce company Reevoo. The company will demonstrate the value of customer reviews and social commerce solutions to the travel sector at ITB Berlin (7-11 March, Messe Berlin).
Reevoo founder and chief executive Richard Anson said: “Ratings and reviews are now essential tools for business which can drive extra web traffic and increase sales: Reevoo’s solutions have been proven to increase sales by an average of 18%. But, in relying on external review sites or DIY solutions, many travel companies may be losing some of the benefits. Worse, they risk tarnishing their reputation with the ongoing controversy over fake traveller reviews.
“Trust is clearly critical for travel customers. 88% of travellers consult reviews before making bookings, yet a recent Reevoo survey revealed that 70% have some concern about reviews not being trustworthy. This is a cause of concern for all stakeholders, and emphasises the need for transparent and robust systems that collect reviews from trusted sources. Only trustworthy reviews help consumers make the right decisions and give them the confidence to book.”
On March 8th, at 11:30 in the Travel Lab (hall 7.1c), Anson will outline best practises for ratings and reviews that help travel companies protect their reputations by preventing fake reviews. He’ll also explain how travel companies can use ratings and reviews to drive traffic to their websites, keep customers on their sites and increase direct bookings with personalised engagement.
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Notes to editors
- Representatives from the media wishing to confirm a briefing with Reevoo either before or during ITB Berlin should contact Tim Donnelly Smith at Both Barrels Communications, +44 7978 800275, timds@bbcomms.co.uk or Mireia Fontbernat, Reevoo, mireiafontbernat@reevoo.com.
- Reevoo will be exhibiting in the eTravel World hall at ITB Berlin: hall 7.1c, stand 103
- Reevoo’s Founder & CEO, Richard Anson, will be giving at talk on best practises for ratings and reviews on March 8th at 11.30 in the Travel Lab (hall 7.1c).
About Reevoo
Reevoo (http://b2b.reevoo.com) is a world-leading social commerce company, providing user-generated reviews and social content that increases revenues by an average of 18%. More than 150 major brands, including Octopus Travel, Sony, Ford and Orange, rely on Reevoo. Its solutions increase their traffic, direct bookings, customer engagement and loyalty.
Reevoo is active in 18 countries. Its trusted independent brand and social commerce expertise provide its clients with much higher volumes of trustworthy reviews, recommendations and social content than other solutions – all from people who have been confirmed as real customers. Complete social media and SEO integration delivers more traffic directly to its customer’s websites, while advanced analytics tools make it easy to track and optimise performance.