TRUMBULL, Conn.--(BUSINESS WIRE)--Customer Engagement Technology World (CETW) is pleased to announce new partnerships with Adweek, the Mobile Marketing Research Association (MMRA) and the Connected TV Marketing Association (CTVMA) for its spring conference in San Francisco March 28-29, 2012. Bringing together the worlds of technology, communication and business, CETW is dedicated to examining the integration of emerging media across multiple channels and exploring how to best utilize these channels to activate customer engagement. CETW is the premier tradeshow event that provides strategic business solutions to those focused on using digital media such as mobile marketing, kiosks & self-service, digital signage and digital out-of-home/place based media to enhance their customer engagement programs.
“CETW is thrilled to be partnering with organizations that understand and emphasize the role digital marketing and advertising play in customer engagement programs,” said Lawrence Dvorchik, general manager of CETW. “We are committed to providing the highest quality experience for professionals focused on utilizing digital media to interact with their customers. Each partnership brings unique and innovative insight to our attendees at CETW and we look forward to working with them.”
CETW works closely with its media and association partners to co-market the event and bring awareness to their members and subscribers. Partners also contribute to the development of educational programs and act in an advisory capacity to ensure attendees have a productive and comprehensive event experience.
For more than 30 years, Adweek has distinguished itself as the go-to resource for the latest news and trends impacting the advertising, media and marketing world. “We strive to consistently deliver insightful content targeted specifically toward professionals in our industry," said Mark Beckham, creative services director of Adweek. “We are delighted to partner with CETW as it shares a common interest to serve the needs of those focused on using advertising, marketing and media in their business approach.”
The MMRA is a global trade association dedicated to the promotion and development of professional standards and ethics for conducting marketing research on mobile devices. The association provides its members – marketing research firms, technology developers, marketing consultants and trade media – access to pertinent data about consumers and business professionals who use mobile devices. “Mobile marketing research will play a crucial role in the marketing and business world as people’s reliance on and usage of these devices continues to increase,” said Mark Michelson, MMRA’s executive director. “We are excited to partner with CETW and foster greater opportunities for industry professionals to share and develop strategies, standards and ethics regarding the use of mobile devices for marketing research.”
CTVMA is an international trade body designed to benefit CEMs, operators, ad networks and organizations from the advertising, media, broadcast programming and entertainment industries. CTVMA is an advocate of providing ways for industry professionals to discuss ideas, standards and business opportunities regarding Connected TV platforms. “With the digital world evolving every day, television is potentially the most influential medium to become interactive and connected,” said Zachary Weiner, president of CTVMA. “By working with CETW we can help create an environment where those linked to marketing, social media and digital screenmedia can gather, share best practices and explore strategies for success in this space.”
About Customer Engagement Technology World
Customer Engagement Technology World events cater to the purchasing & educational needs of venues, brands, advertising agencies, network operators, integrators, resellers and distributors, to enable them to gain better strategies and technology to engage their customers. For 15 years, Customer Engagement Technology World (featuring KioskCom & The Digital Signage Show) has delivered strategic, marketing and technical business solutions for organizations focused on enhancing their customer engagement programs through digital media such as kiosks & self-service, digital signage, digital out-of-home/place based media, mobile and other customer-facing technologies. Attendees come to CETW because they know they will receive high-value opportunities from education to networking and product demonstrations. CETW is owned and operated by JD Events and is the official show of the Digital Screenmedia Association. For more information on Customer Engagement Technology World, visit www.cetworld.com.