DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6e4ce7/digital_tv_subsah) has announced the addition of the "Digital TV Sub-Saharan Africa" report to their offering.
These are exciting times for TV in Sub-Saharan Africa. Report author Simon Murray said: Governments are opening up to investment, which involves several pioneering foreign TV players. Populations are growing fast and incomes per capita are on the rise, creating a burgeoning number of middle class consumers.
Published in February 2012, this 100-page report is the most comprehensive to ever be published on the region. The PDF and excel report comes in five parts:
- Executive Summary and regional forecasts.
- Country profiles for 34 territories.
- Global forecasts summary from 2007 to 2017
- Top-line forecasts (population, population per household, households and TV households) for 42 countries.
- Detailed country forecasts for nine territories (Angola, Cote D'Ivoire, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia).
Sub-Saharan Africa's household totals (148 million at end-2011, rising by 20 million over the next six years) are fast approaching similar levels to Western Europe, according to a new report from Digital TV Research. However, the region's TV household total (38 million at end-2011 - or a quarter of homes) is only equal to the total for Germany. Sub-Saharan Africa will have 50 million TV households by 2017 - or 30% of total homes.
According to the Digital TV Sub-Saharan Africa report, Nigeria will account for about a quarter of the region's TV households (for the 42 countries covered in the report) in 2017, with South Africa contributing a further 15%. Three-quarters of the region's TV households still received analog terrestrial signals by end-2011, though this proportion will drop to 46% (23 million TV households) in 2017.
About a quarter of TV homes (9.2 million) received digital signals at end-2011, and this digital TV penetration will rocket to 54% by 2017 - with household numbers tripling to 27.3 million. South Africa, the market leader by far, will have achieved 100% digital migration by 2017 (or 7.9 million homes). Proportions in the other countries will be much lower, though Nigeria will have 7.0 million digital homes by 2017 (up from 1.9 million in 2011).
Pay TV penetration of TV households will grow from 19% in 2011 to 28% in 2017. Of the 7.2 million pay TV subscribers at end-2011, 6.1 million were pay DTH. The pay TV total will double to 14.1 million by 2017, with DTH contributing 8.2 million and pay DTT chiming in with 5.2 million. South Africa supplied 4.0 million of the 2011 total, and will grow to 5.1 million in 2017. Nigeria will climb from 1.2 million in 2011 to 3.1 million in 2017.
Countries Covered:
- Angola
- Benin
- Botswana
- Burkina Faso
- Burundi
- Cameroon
- CAR
- Chad
- DR Congo
- Rep Congo
- Cote d'Ivoire
- Eq. Guinea
- Ethiopia
- Gabon
- Gambia
- Ghana
- Guinea
- Kenya
- Liberia
- Madagascar
- Malawi
- Mali
- Mozambique
- Namibia
- Niger
- Nigeria
- Rwanda
- Senegal
- Sierra Leone
- South Africa
- Tanzania
- Uganda
- Zambia
- Zimbabwe
For more information visit http://www.researchandmarkets.com/research/6e4ce7/digital_tv_subsah