DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/2e8091/direct_to_home_dt) has announced the addition of the "Direct to Home (DTH) Market in India 2012" report to their offering.
Netscribes (India) Pvt. Ltd. launches a report on the Direct To Home (DTH) Market in India 2012 as part of Netscribes' Media and Entertainment Industry Series. Mumbai, India - February 8, 2012 - Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Direct To Home (DTH) Market in India 2012.
DTH market in India is one of the fastest growing segments of the Segmented Pay TV industry and is witnessing significant growth on account of rising per capita income and Government mandate of complete digitization.
The report begins with the market overview section that offers an insight into the Pay TV industry, its market size and segments. This is followed by a brief history of the DTH segment and an explanation regarding the DTH functioning process. The overview of the DTH market including its market size and growth as well as the market share of major players is listed.
A brief description about the DTH subscriber base and its average revenue per unit follows next. The revenue model and a value chain analysis have been provided to highlight the major source of revenue and its distribution. Furthermore, a Porter's five forces model is provided to understand the competitive scenario prevailing in the DTH market.
An analysis of the drivers and challenges explains the factors leading to the growth of the industry. Huge market potential has been one of the key factors augmenting the demand for DTH transmission. In addition, emergence of middle class and increase in discretionary spending also promotes the growth of set top boxes. Increasing television penetration accompanied with attractive offers and price war has also been driving the market. Advantage for DTH players over traditional cable operators add on to the potential for the growth of the DTH market.
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