PALO ALTO, Calif.--(BUSINESS WIRE)--Outfit7 Inc., a subsidiary of Out Fit 7 Ltd, the global mobile entertainment leaders behind the blockbuster Talking Friends apps, today announced that the former Chairman of Disney Consumer Products (DCP), Andy Mooney, has joined the group as an advisor. A recognized leader in brand licensing, publishing and retail, Mooney will draw on his vast experience and success to help grow the Talking Friends franchise and further establish Outfit7 as pioneers in new entertainment development.
“Much like Walt Disney himself, we create lovable characters with incredible global acclaim and our Talking Friends characters have potential for limitless growth: from films, to books, to music and more,” said Narry Singh, Chief Business Guru of Outfit7 Inc., a subsidiary of Out Fit 7 Ltd. “We are honored to have Andy join our team. From licensing and publishing, to retail and brand integration, Andy’s unmatched ability to cultivate globally recognized brands will be a huge asset as we continue bringing the Talking Friends characters to life in new ways.”
As the previous Chairman of Disney Consumer Products (DCP), Mooney and his team revolutionized Disney's licensing business, re-invented the Disney Stores and opened Disney English Language Learning Centers in mainland China, creating exciting new growth opportunities for the company. Mooney grew Disney’s publishing division to become the global leader in children’s publishing and was responsible for creating two of the company’s largest franchises, Disney Princess and Fairies.
Prior to joining Disney, Mooney spent 20 years at Nike, Inc., most recently as the company’s Chief Marketing Officer, and played an integral role in the development of the iconic advertising campaign ‘Just Do It.’ During his tenure at Nike, Andy managed the company’s footwear and apparel divisions and founded Nike’s equipment division.
“I have been very impressed with the global reach and appeal of the Talking Friends characters. Outfit7 has cracked two of the toughest challenges in any business – creating products users love and building a unique global distribution network,” Mooney commented. “It takes the right combination of ingredients to create brands beloved by consumers worldwide and I believe the Talking Friends characters have those ingredients. What also attracted me to this opportunity is the quality and track record of the Outfit7 leadership team. I look forward to working closely with Narry and the Outfit7 team to achieve substantial growth and redefine the future of entertainment.”
Less than two years after launching the first Talking Friends app, Outfit7’s Talking Friends characters have been downloaded more than 300 million times and reached more than 90 million monthly active users worldwide. The company averages 25 million downloads per month, with more than 500,000 videos being uploaded to YouTube, Facebook and sent by email and MMS.
For more information on the collection of Talking Friends, please visit: www.Outfit7.com
About Outfit7
With over 90 million Monthly Active Users since its first app launch in July 2010, Outfit7 is one of the world's fastest growing mobile entertainment networks. Its Talking Friends collection has become an entertainment phenomenon with the characters featured on ABC's Modern Family as well as NBC's Today Show. There are 14 characters in the Talking Friends collection including Talking Tom Cat, Talking Ben and Talking Gina the Giraffe. Each of the Talking Friends apps features a unique and fully animated 3D character that comes to life when poked, tickled, and played with on mobile touch-screen devices for the iOS and Android platforms. The interactive characters repeat everything a user says and customized videos of interactions with the characters can be shared via Facebook, YouTube or email. Outfit7 is headquartered in Limassol, Cyprus with subsidiaries in Palo Alto, USA; London, England; Ljubljana, Slovenia; and Seoul, South Korea.