NEW YORK--(BUSINESS WIRE)--LinkShare today announced unprecedented client success for its online advertisers using its search marketing managed services. LinkShare’s search marketing services and solutions has enabled advertisers to beat industry average performance metrics for search marketing campaigns while realizing significant increases in online sales.
Specifically, in the fourth quarter of 2011, LinkShare same store search marketing clients saw the following year-over-year increases:
- 45 percent increase in clicks compared to an industry increase of 21 percent1;
- 7 percent increase in average order value compared to an industry increase of 5 percent2;
- 79 percent increase in sales compared to an industry increase of 22 percent3.
On average, LinkShare clients saw a 36 percent increase in clicks, six percent increase in average order value, and 56 percent increase in sales.
“The LinkShare search team is a huge asset to Vans e-commerce,“ said Bryan Stephan, marketing manager, e-commerce, Vans. “They continue to drive sales, stay abreast of industry trends, and provide great support year after year. We consider LinkShare’s search marketing expertise, technology and strategy a critical part of our online success.”
As online activity continues to grow, so does the opportunity to reach client audiences. Advertising in channels beyond paid search such as display, retargeting, YouTube, and Facebook has allowed LinkShare to increase brand exposure and sales for clients. Planning and optimizing for each channel individually, as well as part of a broader marketing plan, has led to greater conversion and profitability.
“In today’s e-commerce environment, maximizing return on investment means more than simple keyword management, it requires strategic planning, advanced technology and certified expertise,” said Yaz Iida, president and CEO of LinkShare. “Our ability to help our clients beat industry averages reflects our commitment to becoming the leading agency for comprehensive search marketing services.”
About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses expert consultative services and technology solutions for affiliate marketing, search marketing and lead generation to acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is the performance marketing network for Rakuten, one of the world’s largest Internet service companies. For more information, please visit: www.linkshare.com.
About Rakuten
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in ecommerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
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1Source: Kenshoo
2011 U.S. Online Retail Holiday Shopping Report, January 10, 2011.
2Source:
Ibid.
3Source: Ibid.