IRWINDALE, Calif.--(BUSINESS WIRE)--Fiesta Parade Floats, the leading award winning float-builder for the Tournament of Roses Parade, announced today the start of Rose Parade Float Decorating Week and officially unveiled a captivating line-up of unique and imaginative Rose Parade float entries that will delight both parade-goers and viewers around the globe on January 2, 2012. From children’s dreams to high-flying Girl Scouts and surfing dogs to movie magic, timeless fun, environmental action, the Royal Court and more, Fiesta’s 2012 line-up of float entries features a little bit of everything.
“This mix of new and returning clients is by far one of the most diverse groups of float sponsors we have ever had, with each promising to raise the bar for float design, engineering and floral presentation in order to meet the challenge of this year’s parade theme: Just Imagine,” said Tim Estes, president of Fiesta Parade Floats. “This week is the culmination of a long process that began in January and comes to life just a few days before the parade as our Fiesta team works through the night to turn each structure into works of art for all the world to see.”
Working hand-in-hand with vice president and floral director, Jim Hynd, and world renowned float designer, Raul Rodriguez, Tim Este’s talented team of professionals look to bolster Fiesta Parade Float’s impressive Rose Parade float building track record, which includes the highest award win rate in the industry and eighteen straight Sweepstakes Trophy winning floats, the parade’s highest honor.
Fiesta Parade Floats will showcase 2012 parade float entries from (in parade order) Macy’s, Republic of Indonesia’s Ministry of Tourism & Creative Economy, Paramount Pictures, Dick Van Patten's Natural Balance® Pet Foods, Discover Card, Dole Foods, City of Torrance, Kit-Kat Clocks, AIDS Healthcare Foundation, Girl Scouts of Greater Los Angeles and Kaiser Permanente.
Macy’s - “Presenting The Royal Court”
The 2012 Tournament of Roses Rose Queen and Royal Court are magnificently presented beneath a decorative floating bejeweled crown canopy sitting amid an elegant tailored rose garden lined in boxwood hedges and delicate ferns.
Ministry of Tourism & Creative Economy, Republic of Indonesia - “Wonderful Indonesia”
A reminder of the Republic of Indonesia’s ongoing preservation, respect and care for the arts, and its rich cultural heritage, the 2012 float is an invitation to discover and enjoy Indonesia’s rich history, exciting festivals, friendly people, lavish beach resorts and dense tropical rain forests --- all considered to be among the most captivating in the world.
Paramount Pictures - “Paramount Pictures…100 Years of Movie Magic”
Combining unforgettable moments and images from its past, present and future, Paramount’s first-ever Rose Parade float celebrates the studio’s Centennial Anniversary and the talented filmmakers, actors, artists and employees who have helped make this remarkable achievement possible.
Dick Van Patten's Natural Balance Pet Foods, Inc. - “Surf’s Up”
The world’s most famous dog, Tillman invites his friends to grab their boards and hit the waves on the longest and heaviest float to ever participate in the Rose Parade! In a doggone spectacular demonstration, Tillman & Friends will surf on 65-foot long waves created by a specially designed “wave” machine. Natural Balance will attempt to break its own world records as the heaviest and longest float in Rose Parade history, two records that were set by Natural Balance floats in 2011 and 2010, respectively.
Discover Card - “The Dream Believers”
Vividly depicting the wonder and excitement of dreams through the eyes of children, a time when dreams are reality and the door to the world of learning, education and adventure, Discover Card’s float entry celebrates the powerful belief that if you can dream it, you can achieve it. Children lie tucked away, peacefully sleeping as the aspirations of their future come to life against a backdrop of brilliant stars, clouds and a colorful rainbow, set amidst a dazzling display of real fireworks.
Dole Foods, Inc. - “Preserving Paradise”
“Preserving Paradise" celebrates Dole's environmental commitment with vibrant optimism. The images of Thailand, a core growing area for Dole tropical packaged fruits, beautifully portray the rich diversity of nature and demonstrate Dole’s belief that healthy living includes not just eating well and exercising, but also responsibly managing our natural resources.
City of Torrance - “Looking Back – Moving Forward”
A celebration of the kick-off of activities for the Centennial Anniversary of the City of Torrance in 2012, "Looking Back – Moving Forward" is part of a yearlong celebration that includes special events and activities designed to promote the City's 100th birthday, its incredible spirit and long heritage.
Kit-Cat® Clock- “Timeless Fun For Everyone”
The classic American-Made Kit-Cat Clock is kicking off a year-long celebration of its 80th Anniversary with an action-packed float that features performances by energetic dancers and a cutting edge street surfing team that showcases the carefree and fun-filled California spirit that the company, and its unique clocks are known for.
Kaiser Permanente - “Every Body Walk”
Set amid fanciful sculptured flowers and colorful animated butterflies, an adventurous caterpillar, with all 10 animated “feet” in sync, strolls with walking stick, map, and binoculars in “hands” to emphasize the importance of active living, a key message in Kaiser Permanente’s Every Body Walk! campaign, (www.everybodywalk.org).
Girl Scouts of Greater Los Angeles - “100 Years of Girl Scouts --- What will you do today?”
For 100 years, Girl Scouts has inspired girls with the ideals of courage, confidence and character and encouraged them to make the world a better place. In celebration of 100 years of Girl Scouting, "100 Years of Girl Scouts --- What will you do today?" looks back to the beginning and forward to the future of Girl Scouts and its many attributes.
AIDS Healthcare Foundation - “Our Champion”
Marking the 30th anniversary of the discovery of the HIV virus, AIDS Healthcare Foundation (AHF), the largest AIDS Service Organization in the world, presents a celebration of the life and commitment of international superstar Dame Elizabeth Taylor, reminding the world that HIV / AIDS is an ongoing global epidemic.
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About Fiesta Parade Floats
Based in Irwindale, CA, Fiesta boasts an impressive track record with the highest award win rate in the Rose Parade industry and, together with its clients, has won the parade’s highest honor, the Sweepstakes Trophy, eighteen consecutive times. Fiesta Parade Floats is considered a leader in both floral technology and floral application within both, the float and floral industries. Fiesta also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include: Sunset Magazine Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower/Garden Pavilion at the Los Angeles County Fair, Bellagio and Mandalay Bay in Las Vegas, Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan. For more information, visit, http://www.fiestaparadefloats.com.