BETHEL, Conn.--(BUSINESS WIRE)--With the hopes of making this year’s holiday one of the most memorable ones yet, Daughtry will perform live on Facebook.com/Duracell for Duracell fans across the globe as part of the brand’s Holiday Insurance Program. The performance will include hits from Daughtry’s new album “Break the Spell” along with holiday favorites. Anyone can join in on the holiday event through Duracell’s Facebook page on Dec. 14, 2011 at 3 p.m. ET.
“We’re celebrating the holidays this year with a special Duracell concert on Facebook that will feature rare acoustic performances of our biggest hits and songs from our new album,” said lead singer Chris Daughtry. “We hope you’ll join us online for this special show.”
By becoming a fan of the Duracell Facebook page, not only will consumers be able to sing along to a few of their favorite tunes with Daughtry, but they’ll find helpful information from the Holiday Insurance Program which provides parents with everything they need to navigate the holiday season with ease – including free and unique content, advice from toy experts, free hourly giveaways of the season’s most wanted toys and access to toy reviews from real kids.
“Through the Duracell Holiday Insurance Program, we are providing parents with the tools they need to create an unforgettable holiday for their families,” said Volker Kuhn, General Manager for Duracell North America. “We’ve created the virtual Facebook concert with Daughtry, to give families a chance to come together and enjoy all this magical season has to offer.”
For more information on the Holiday Insurance Program and for free admission to the Daughtry concert, please visit Facebook.com/Duracell.
About Duracell
Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in lighting, renewable power and wireless charging technologies to help consumers live life without limits. Visit www.duracell.com for more information, follow us on Twitter.com/Duracell, and like us on Facebook.com/Duracell.
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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