BOCA RATON, Fla.--(BUSINESS WIRE)--PearlBrite™ Concepts, Inc. (“PearlBrite”), a wholly owned subsidiary of Delta Entertainment Group, Inc. (“Delta Entertainment”) (OTCBB: DENG), and its spokesperson Teresa Giudice, as seen on the Real Housewives of New Jersey (www.teresagiudice.com), have agreed to exhibit at the SoBe Hair Show (www.sobehairshow.com) January 8th & 9th, 2012, in Miami Beach, Fla., at the Miami Beach Convention Center to showcase its new Consumer At Home Teeth Whitening Kit, which just became available for purchase online at www.pearlbriteathomekit.com.
The PearlBrite™ At Home Kit has a retail price of $29.95 for a 1 month supply consisting of 12 applications used once every 3 days to whiten your teeth from 2 to 10 shades. Discounts are available for 2 and 3 month supplies. If used regularly, it will keep your smile PearlBrite™ white.
“I am so excited about the incredible results I receive from PearlBrite's™ at home kit that I enthusiastically endorse its use,” said Giudice.
Cosmetic dentistry is a $15 billion a year industry and teeth whitening is the most requested cosmetic procedure. The at home teeth whitening market is a $700 million industry in the United States and $1 billion industry worldwide. Crest is the United States market leader with 59%, followed by Colgate with 29%.
“With an aging population and people increasingly embracing professional cosmetic procedures to achieve the appearance they desire, this is an opportune time to own a teeth whitening business,” said Leonard Tucker, President of PearlBrite™. “The rollout of our consumer at home teeth whitening kit includes establishing distribution channels, such as hair salons, nail salons, tanning salons, health clubs, medi-spas, spas and other retailers.”
About Delta Entertainment Group, Inc.
Primarily a holding company for its subsidiaries; PearlBrite™ Concepts, Inc., www.pearlbriteconcepts.com, a non-dental cosmetic teeth whitening company; Captivating Concepts Corp., a producer and marketer of cosmetics including, but not limited to, color cosmetics such as nail polish and lipstick through mass market retailers; Creative Music Group, Inc., www.cr8tivemusic.com, a manager, promoter and developer of recording artists in the entertainment industry.
About SoBe Hair Show
A Trade show of approximately 120 Vendors of Hair, Nails, Barber, Make-Up, Skin, Beauty, Fashion, products/services with expected attendance of 10,000 beauty professionals.
Forward-Looking Statement: This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.