MIAMI--(BUSINESS WIRE)--Premium coffee leader, illycaffè, well known for its collaborations with leading artists, will showcase the “Timbaland Presents BollyDoll” exhibit during Art Basel Miami Beach at The Betsy – South Beach, November 30 - December 4.
Since the company’s inception in 1933, the name illy has been synonymous with excellent taste in coffee, culture and the arts, with a deeply held belief that coffee is to be enjoyed with all senses.
“Our mission is to enhance people’s lives through sensory pleasure and intellectual involvement. This is what we aim to do with every cup of illy coffee,” said Andrea Illy, Chairman and Chief Executive of illycaffè. “The collaboration with Timbaland and BollyDoll is one that brings the artwork to life in new and exciting ways and pushes the boundaries of art, music and cultural collaboration.”
illy’s deep commitment to the arts ranges from its iconic red square logo designed by James Rosenquist, which is recognized by millions around the globe as a symbol of the world’s best coffee, to the illy Art Collection of limited-edition cups created by more than 70 artists including Anish Kapoor, Marina Abramovic, Jeff Koons, Robert Rauschenberg, Julian Schnabel and the new collection by Francesco Clemente, to Galleria illy, a temporary arts space showcasing visual artists, filmmakers, authors and musicians to its collaboration last year with Simon Doonan who created “Miss Illy” for the Barneys New York holiday windows. This month, longtime illy partner, Marina Abramovic, presented her Spirit Cup performance, created for illy 10 years ago, at the annual gala (curated by Abramovic) of the Museum of Contemporary Art, Los Angeles.
In recent years, illy’s Art Director, Carlo Bach, has formed partnerships with this generation’s most influential contributors to art, film and music. This collaboration with Timbaland and artist-singer-BollyDoll creator, Amrita Sen, includes exhibited illustrations for sale and a live performance with the Bollydolls in the B Bar at The Betsy hotel on Wednesday, November 30th.
“Timbaland Presents BollyDoll” brings to life Amrita’s 26-piece exhibit of BollyDoll illustrations, light boxes and scarves and musical collaboration with Timbaland. Amrita combines classical Indian traditions with modern multimedia pop art. Close up, her pieces show the fine, delicate precision of Indian jewelry. At a distance, the settings evoke the vibrant color and sound of Bollywood. In the visual and musical story of BollyDoll, she explores the themes of realization of self and universe through the story of two girls living in a supernatural, otherworldly setting. Producer Laura Alfieri, who creates art shows, performances and installations throughout the world, is currently planning a global tour of the BollyDoll exhibit.
illyPresentsBollyDoll.com & Miami Winter Getaway
To celebrate this partnership and the exclusive streaming of the remix of Timbaland’s single “Pass At Me” featuring BollyDoll, illy will connect consumers directly to the BollyDoll music. From December 5 – January 27, 2012 “Pass At Me” featuring BollyDoll can be listened to exclusively at illyPresentsBollyDoll.com.
Consumers can also enter to win illy’s Miami Winter Getaway, a limited-edition signed print from BollyDoll creator Amrita Sen, and the ultimate illy espresso machine package. Consumers can increase their chances of winning by sharing the contest through email, Facebook, Twitter and more, and encouraging others to sign up – each additional entry is another personal entry.
Contest details as well as the complete BollyDoll exhibit can be found at illyPresentsBollyDoll.com. The winner will be announced by illy on January 27, 2012 on Twitter and Facebook.
About illycaffè
illycaffè is the world’s finest Italian coffee and a leader in quality, innovation, and technology. A third-generation Italian coffee company based in Trieste, Italy, illycaffè produces and markets a unique blend of coffee as the single brand leader in quality coffee and gives coffee connoisseurs an authentic Italian coffee experience. Illy is available in more than 50,000 of the finest restaurants and coffee bars and is sold in over 140 countries around the world, serving more than 6 million cups of illy coffee per day. Globally, illy employs more than 700 people. Illy buys green coffee of the highest quality Arabica directly from the growers through partnerships based on the mutual creation of value. The company fosters long-term collaborations with the world’s finest coffee growers – in Brazil, Central America, India and Africa – providing know-how and technology and offering above-market prices. www.illy.com
About Amrita Sen and BollyDoll
BollyDoll was created in 2010 by L.A.-based singer-artist-fashion entrepreneur Amrita Sen. Widely-recognized as one of the pre-eminent singers of Indian music in the U.S., Amrita is known for her unforgettable performance of the Oscar-winning song “Jai Ho” at the 2009 Academy Awards. She has also performed on television shows including Outsourced, Psych, The Jay Leno Show and The Oprah Winfrey Show and has collaborated with artists such as Weezer and Ozomatli on their albums. Her newest partner in this project is the internationally known rapper, songwriter and producer, Timbaland. Now, BollyDoll has broken out of the recording studio and spilled over onto the sketchpad, where the animated world of BollyDoll has come to life. illyPresentsBollyDoll.com