COLORADO SPRINGS, Colo. & AUSTIN, Texas--(BUSINESS WIRE)--CHEFS Catalog, a trusted name for top-quality cooking equipment at exceptional values, today announced the launch of a rich and unique mobile optimized website that allows consumers to access CHEFS Catalog products anytime, anywhere. Perfectly timed for the holiday shopping season, customers can now purchase CHEF’S Catalog items to meet all kitchen needs, such as cookware, cutlery, kitchen electrics and specialty foods, with ease from the convenience of their mobile device. Powered by the Digby Mobile Platform, the CHEF’S Catalog mobile optimized website complements their catalog and ecommerce site.
CHEFS Catalog’s engaging and easy-to-use mobile shopping experience will allow customers to search, browse and buy products in as little as sixty seconds when they visit www.chefscatalog.com from popular mobile devices such as iPhone/iPod Touch, BlackBerry and Android. Key features of the mobile optimized site include:
- Promotional bar that features unique cooking items
- Complete site search and easy-to-navigate categories
- Product pages that feature product images with alternate views
- Detailed item descriptions
- Ratings and reviews
- Share to Facebook and email a friend
“We have been the leading catalog retailer of the best in kitchen products since 1979,” said Tim Littleton, CEO of CHEFS Catalog. “We were very excited to expand into the mobile channel in a strategic way as we realize the importance of our great brands and products being accessible by consumers through their smartphone whether they are at home or on the go.”
CHEFS has timed their entrance to the mobile market strategically as consumers now demand a rich and personalized mobile retail shopping experience. According to a 2011 InMobi study, 74 million consumers in the United States already shop from their mobile devices.
“CHEFS Catalog’s mobile optimized website is a powerful way to connect with their customers who can now buy CHEFS products from the palm of their hand,” said Dave Sikora, President and CEO of Digby. “We are very excited about this partnership, and through our deep commitment to the retail channel, look forward to making CHEFS Catalog’s mobile strategy a long-term success.”
About CHEFS Catalog
Since 1979, CHEFS catalog is a trusted name for the best in kitchen products. From the beginning, CHEFS quickly became the leading catalog retailer of top-quality cooking equipment at exceptional values, both for home chefs and cooking enthusiasts. Today, in print and online, CHEFS offers the best products for the kitchen from the world's top brands, including All-Clad, Calphalon, Cuisinart Cookware, Cuisinart Electrics, Henckels, KitchenAid, Le Creuset, Waring, and Wusthof. With an expanding product offering to meet all kitchen needs, chefs also offers bakeware, cookware, cutlery, dinnerware, furniture, kitchen electrics, specialty foods, and more.
About Digby
Digby mobilizes retailers by helping them take a strategic approach to mobile commerce and in-store mobile engagement, delivering a unique retail branded experience for the mobile Web and rich Apps for today’s consumers whether they are at home, on the go, or in the retail store. Powered by the Digby Mobile Commerce Software Platform, Digby delivers a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices - empowering retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Solely focused on the retail channel since 2006 and with more than 45 top retailers already enabled including Toys “R” Us, The Home Depot, Wet Seal, Godiva, Brooks Brothers, Golfsmith, Orvis and many more, Digby is the leading provider of mobile commerce and in-store engagement for retailers. Learn more about us at www.digby.com.