LOS ANGELES--(BUSINESS WIRE)--SheKnows.com (www.sheknows.com), one of the fastest-growing online content and community global destinations for women and a division of Evolve Media Corp., announced a partnership with Shoparatti (www.shoparatti.com) that includes five new episodes of their original webseries, Style Showdown, hosted by Shoparatti editor and fashion guru Melissa Rivers.
Produced by Emmy Award-winning SheKnowsTV, the episodes include two fashion stylists who each team up with a contestant from an in-studio audience to go head to head in a Style Showdown. After the challenge is presented by Rivers, the teams head backstage to their respective closets—with only one minute for the stylists to advise their contestants on how to create the hottest fall fashion looks using some of Shoparatti’s greatest apparel. Armed with the stylists’ trendy tips, the contestants are then left to create an awesome outfit in just five minutes. Once time is up, Rivers calls the women out to debut their Shoparatti looks. The stylists then critique the ensembles, as Rivers connects the looks to the hottest trends in fashion. In addition to the five episodes, the Shoparatti partnership includes accompanying articles surrounding the latest fashion must-haves.
“I had so much fun shooting Style Showdown with the SheKnows team,” said Rivers. “The SheKnows audience is a perfect fit for Shoparatti and it was so wonderful to work with a publisher that speaks to women and has a real involvement with the community.”
“Style Showdown has proven to be a success, not only as a SheKnows original video series, but as a vehicle for branded entertainment as well” says Kyle Cox, Vice President of SheKnows. “We seek out partnerships with top advertisers that will both add to our fashion offering and speak directly to our female viewers—making Shoparatti a natural choice.”
About SheKnows.com:
Getting to the heart of what it really means to be a woman, SheKnows (www.sheknows.com) attracts more than 55 million unique visitors (Google Analytics, April 2011). With editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life, the site is among the most authoritative and comprehensive sources for women ages 18 to 54. SheKnows boasts a stimulating, well‐rounded online experience enhanced with a vibrant message board community and captivating blogs in addition to free games.
As one of the fastest-growing destinations on the web, SheKnows is recognized among the top 3 properties for women. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for women, SheKnows also received the 2010 OMMA Award for Web Excellence and has been named the No. 1 site for Family, Parenting and Women’s Interests for 2010 and 2011. For advertisers, sponsorship opportunities and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of AtomicOnline (www.atomiconline.com), Evolve Media Corp.’s publishing unit.