TERRE HAUTE, Ind.--(BUSINESS WIRE)--As Coca-Cola marks 125 years of refreshing the world, the Company is thanking everyone who has helped make this milestone possible. Today Coca-Cola thanks Terre Haute – the birthplace of the iconic Coca-Cola glass contour bottle – with a special announcement and community celebration.
“Today’s moment of thanks is about the people of Terre Haute, past and present, who have helped Coca-Cola reach this milestone,” said Coca-Cola Refreshments Senior Vice President of Sales Mark Rahiya. “In 1915, innovative Hoosiers made an important contribution to Coca-Cola’s history by creating the iconic Coca-Cola contour bottle. Today we celebrate everyone in Terre Haute and Indiana who loves and enjoys Coca-Cola.”
At a press conference held on the City Hall and Vigo County Courthouse lawn, Coca-Cola leaders joined Governor Mitch Daniels, Terre Haute Mayor Duke Bennett and United Way of the Wabash Valley Executive Director Troy Fears to affirm their joint commitment to investing in the Terre Haute community.
Rahiya announced that The Coca-Cola Company will donate 25 cents for every six-pack of 8-ounce Coca-Cola contour glass bottles purchased now through December 31 to United Way of the Wabash Valley. Coca-Cola has also partnered with the Vigo County Public Library to install a Coca-Cola and Hoosier archive exhibit as part of an ongoing effort to encourage educational programs for students of all ages around the world. The exhibit is open now through Friday, December 16.
“Coca-Cola has been a part of the Indiana community for more than 100 years, and I am happy to be among those helping them honor the people of Terre Haute and recall this city’s important place in Coca-Cola’s proud history,” said Governor Mitch Daniels.
“Coca-Cola has played a special role in Terre Haute’s history since the Company began operations here in 1904,” said Mayor Duke Bennett. “I am honored to be here today as Coca-Cola thanks the people of Terre Haute for the role our community has played in its 125-year history, including the creation of the Coca-Cola contour bottle. I look forward to continuing to build Terre Haute’s strong partnership with Coca-Cola, now and into the future.”
Coca-Cola also hosted a community celebration on the City Hall and Vigo County Courthouse lawn featuring the Coca-Cola Holiday Caravan illuminated by twenty-five thousand sparkling lights, photo opportunities with the Coca-Cola Polar Bear and Santa Claus, live entertainment and special guest U.S. Olympic diver David Boudia. Each event guest received an ice cold Coca-Cola and a commemorative Coca-Cola 125th Anniversary glass contour bottle.
While the Company celebrates the history of its flagship brand for this anniversary, Coca-Cola also looks to the future through its 2020 Vision – its roadmap for the future. As part of the 2020 Vision, the Company plans to double its system revenue from 2010 to 2020, thus accomplishing in ten years what has taken the first 125. The Company has also set sustainability goals as part of its commitment to being a good steward of the environment and a partner with communities around the world.
“Our goal is to help shape a better future for Terre Haute and communities around the world,” said Rahiya. “We believe that collectively, we can all make a difference. Our community partnerships give us the confidence to know that the best days are ahead.”
Coca-Cola was created on May 8, 1886 in Atlanta, Ga. by Dr. John S. Pemberton and first served at Jacob’s Pharmacy. In 1915, a design from the Root Glass Company of Terre Haute, Ind. won Coca-Cola’s enthusiastic approval and was introduced in 1916. The Coca-Cola contour bottle became one of the few packages ever granted trademark status by the U.S. Patent Office. Today, it's one of the most recognized icons in the world.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50080606&lang=en