Samsung Introduces Advanced LED Light Bulbs to Brighten U.S. Households with Energy Efficient, Natural-Looking Light

Samsung’s first-ever U.S. consumer lighting lineup includes A19, PAR and MR16 bulbs; now available through Lowe’s

RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics and home appliances, today announced the availability of Samsung’s first LED lighting solutions for the U.S. consumer market. Available through Lowe’s, Samsung’s initial product lineup for U.S. households includes A19, PAR20/30/38 and MR16 bulbs—all designed to easily replace traditional incandescent, halogen and CFL bulbs throughout the home.

Seven Samsung lighting products are available immediately on Lowes.com and at select Lowe’s home improvement retail stores nationwide. The bulbs include:

• A19 Bulbs: Samsung’s A19 bulb is a directional bulb that is sized to easily replace a conventional incandescent bulb in any fixture where directional light is needed, from certain lamps to vanity lights and wall sconces. Because it is fully dimmable, consumers can recognize even more energy savings by selecting the most appropriate brightness depending on the time of day or the task at hand.
• PAR Bulbs: Samsung’s dimmable PAR replacement bulbs last 20 times longer* than their equivalent halogen bulbs and are well suited for track and recessed lighting. With a variable beam angle of 25 to 40 degrees, Samsung’s PAR bulbs allow consumers to choose a more focused or diffused light depending on the mood they want to set in the room.
• MR16 Bulbs: Samsung’s MR16 bulbs are ideal for track, recessed and vanity lighting, and are offered in two different base types and brightness levels to accommodate a wide range of applications.

Whether in a floor lamp or spotlighting a family portrait over the mantel, Samsung’s LED lighting products can bring warm, natural-looking light to any room of the house. With Samsung’s clean and ultra-efficient LED chip technology, all of Samsung’s LED lighting products offer greater energy efficiency and longer lifespan than incandescent, halogen and compact fluorescent bulbs (CFLs). In fact, Samsung LED bulbs boast an average lifespan of 30,000 to 40,000 hours, which means they can last 27 to 36 years before needing to be replaced**.

“A light bulb is no longer just a light bulb. It’s a digital technology made up of LED chips, drivers and electronics—familiar turf for Samsung,” said Kevin Dexter, Samsung’s senior vice president of Home Appliances. “Using the same digital expertise that brings true-to-life depth and crispness to Samsung’s latest LED TVs, we are now bringing light with true-to-nature tones to any room in the home, any time of the day.”

Currently, Samsung is one of the world’s largest manufacturers of LED chips, and one of only a few companies worldwide that is vertically integrated to provide high quality standards in every LED product.

Additional specifications for the seven available products are outlined in the table below:

Product	Equivalent	Power (W)	Energy Savings ***	Lumens	Efficiency (lm/W)	Lifetime Max (est. hours)	Dimmable	CCT (K)	CRI	Model No.	Street Price
A19	40W Incan.	10	75%	550	55	40,000	Yes	3,000	80	SI-I8V101180US	$19.98
PAR20	50W Halo.	7	85%	400	57	40,000	Yes	3,000	80	SI-P8V071AB0US	$27.98
PAR30	75W Halo.	15	75%	890	59	40,000	Yes	3,000	80	SI-P8V151BB0US	$49.98
PAR38	75W Halo.	18	76%	1100	61	40,000	Yes	3,000	80	SI-P8V181DB0US	$59.98
MR16- GU5.3	20W Halo.	4	80%	200	50	40,000	-	3,000	80	SI-M8V041AB0US	$16.98
MR16- GU10	20W Halo.	3.8	81%	230	61	40,000	-	2,700	80	SI-M8W041BB0US	$21.98
MR16- GU5.3	35W Halo.	5.8	83%	370	64	30,000	-	3,000	80	SI-M8V061AB0US	$29.98

All seven LED lighting products align with Samsung’s commitment to caring for the environment. Because the bulbs contain no toxic elements like mercury, consumers are assured a worry-free transition to LED lighting.

For additional information regarding Samsung LED bulbs please visit www.samsung.com.

* Based on internal testing.

** Based on internal testing with average household usage of 3 hours per day

*** Based on wattage reduction

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.