Fuel Entertainment and Playbrains Bring Critically Acclaimed Platformer Sideway: New York to PC Gamers via Valve's Steam Network

LOS ANGELES & OTTAWA, Ontario--()--Fuel™, a Youth Engagement company specializing in entertainment and gaming, and development studio Playbrains, released Sideway™: New York, the 2D platform puzzler set in a 3D world of street art, to PC gamers around the world via Valve's Steam digital marketplace. Released for the PlayStation®Network (PSN) earlier this year, Fuel and Playbrains collaborated to create a PC-optimized version of Sideway for Steam's 30 million gamers worldwide. With mind-bending challenges for gamers of all ages, cooperative multiplayer gameplay and a unique aesthetic, Sideway is now available for direct download via Steam for $9.99.

In conjunction with the launch of Sideway on Steam, Fuel has partnered with Skullcandy, leading manufacturer of core audio products, for the “Get Your Tag in the Game” contest. To participate, Skullcandy is asking aspiring street artists to create an original piece of artwork and submit via the Skullcandy Facebook page. It will be judged by the artists who created the game, with the grand prize winner getting their Tag immortalized in the PC version of Sideway.

“After the successful launch on PSN, we wanted to bring the exciting gameplay and visual style of Sideway to PC gamers,” said Mike Burns, CEO and Chief Creative Officer of Fuel. “There’s been a huge resurgence in independent games on the PC, largely due to the ease of digital distribution, thanks to services like Valve’s Steam, so we partnered with Playbrains to develop an optimized version of Sideway to let PC gamers enjoy its addicting puzzle-platforming gameplay.”

Sideway tells the tale of Nox, a street-smart graffiti artist who treats the walls of New York City as his canvas. When Nox goes to see who tagged over one of his pieces, he finds himself getting sucked into the art, landing in the world of Sideway. In the strange new world Nox finds that the evil dark artist Spray has imprisoned him as a 2D image in Sideway while Spray attempts to conquer our world. Players must help the 2D Nox escape by guiding him through a 3D maze – one plane at a time – fighting Spray and his army of bosses and minions along the way.

In Sideway, players have 15 levels to explore New York's five boroughs, while discovering unlockable abilities for Nox to soar, slide, jump and blast his way back to escape Spray's evil clutches and prevent the dark artist’s takeover of the third dimension. The PC-optimized version of Sideway will feature multiplayer co-op and support for both keyboard and gamepad input, in addition to the unique art style and visual flair for which Fuel is renowned.

Sideway: New York is rated E 10+ and is available now for purchase on Steam. For more information about Sideway, please visit http://fuelentertainment.com/Sideway. To participate in the “Get Your Tag in the Game” contest for the chance to have artwork featured in Sideway, please submit drawings to the Skullcandy Facebook Page.

About Fuel Entertainment

Fuel Entertainment is a subsidiary of Fuel Industries Inc., a global Youth Engagement company founded in 1999. Fuel Entertainment was launched in 2009 to develop its intellectual properties across animated and live action television series, video games and merchandise. Fuel Entertainment creates memorable and unique characters and storylines for kids, tweens, teens and young adults. More information is available at www.fuelentertainment.com.

About Playbrains

Playbrains is an indie game studio that creates downloadable games for Microsoft XBLA, Sony PSN and iOS and Android devices. Information on Playbrains is available at www.playbrains.com.

About Steam

Steam, created by Valve Corporation, is the leading platform for PC and Mac games and digital entertainment, serving over 1500 games to over 30 million active users worldwide. For more information, please visit www.steamgames.com.

About Skullcandy

Skullcandy designs headphones, mp3 player watches, audio accessories and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers, specialty outlets and can be viewed online at www.skullcandy.com.

Contacts

Contacts for press only:
Wonacott Communications
Racheal Caswell / John Hardin
310-477-2871 x660/x667
rcaswell@wonacottpr.com / jhardin@wonacottpr.com

Release Summary

Fuel and Playbrains released Sideway: New York, the critically acclaimed 2D puzzler set in a 3D world of street art for the PC via Valve's Steam digital marketplace.

Contacts

Contacts for press only:
Wonacott Communications
Racheal Caswell / John Hardin
310-477-2871 x660/x667
rcaswell@wonacottpr.com / jhardin@wonacottpr.com