Shuffle Master “Delivers More” at SAGSE 2011

Shuffle Master's popular Table Master featuring Royal Match 21, an exciting side bet for blackjack. (Photo: Business Wire)

SAGSE 2011

LAS VEGAS--()--Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) (“Shuffle Master” or the “Company”) today announced it will Deliver More with a broad portfolio of exciting products and innovations during the SAGSE Show at the Centro Costa Salguero in Buenos Aires, Argentina, from November 9-11, stand #415. Shuffle Master’s exhibit will demonstrate how its product innovations are designed to deliver more profitability to casino operators and how its popular content delivers more fun and excitement to players.

“As part of our global growth strategy, showcasing our wide range of products, brands and innovations at SAGSE was an absolute must. This is an excellent opportunity to demonstrate why Shuffle Master stands out above the rest and why we are an ideal supplier for the Latin American market,” said Gavin Isaacs, Chief Executive Officer of Shuffle Master. “We are delighted to participate in the show and we’re pleased to work hand-in-hand with our partners Casino Solutions, Pureplay, and Inspire International in ‘delivering more’ to this important and evolving market.”

The exhibit will serve to highlight how Shuffle Master delivers

…More of an Edge with High-Performance Games for the Equinox™ Cabinet
Housed in the stylish new Equinox cabinet, Shuffle Master will showcase its wide variety of slot machine titles that feature stunning graphics, enticing progressive jackpots and rewarding free game features. Since its introduction to the Australian marketplace last year, the Equinox cabinet has witnessed phenomenal success, doubling year-on-year ship share and branching into other markets. This year’s lineup includes 7 titles offered in dual-language (English and Spanish), including Arctic Quest, Lucky Panda, Ocean Fortunes, Money Buzz, Texas Star, Eureka Goldmine 2 and Cats, Hats & Bats.

…More Profitability from Progressive Specialty Table Games
This year’s exhibit will also feature progressive specialty table games such as Ultimate Texas Hold’em®, Three Card Poker™ and Caribbean Stud®. Chip sensors embedded in the table allow players to place an optional jackpot wager to potentially win fixed prizes or a continuously incrementing progressive jackpot. Shuffle Master recently introduced an inter-casino linked progressive feature that enables operators to link progressive tables across a number of properties. Additionally, progressive tables within a single property can be linked wirelessly.

…More Security through Enhanced Shuffling Technology
World-renowned for their exceptional engineering and performance, Shuffle Master's card shufflers are designed to increase table game productivity, profitability and security. In addition to showcasing the i-Deal® single deck specialty shuffler, the Deck Mate® poker room shuffler, and the one2six® continuous shuffler, the new MD3™ shuffler will be prominently featured at the show. The MD3 shuffler demonstrates the advanced capabilities of the latest shuffling technology. Using industry-proven optical card-reading technology, the MD3 scans and verifies pre-shuffled blackjack and baccarat decks right at the table. Featuring an innovative platform and gripper system, the MD3 counts and shuffles up to eight decks of cards quickly and quietly, and significantly reduces wear and tear, making cards last longer.

…More Efficiency through Electronic Wagering
A five-station fully electronic table game, Shuffle Master's Table Master® platform automates all payouts and nearly doubles the number of hands played per hour. Featuring attractive video dealers, Table Master blackjack with the popular side bet Royal Match 21® and Three Card Poker, the most popular specialty game of all time, will be featured at the show.

Updates and pictures from Shuffle Master’s booth at the show will be available on www.twitter.com/shufflemaster and www.twitter.com/shfl_news.

About Shuffle Master, Inc.
Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced Shuffle Interactive, which features online versions of Shuffle Master’s table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com, or on Facebook, Twitter and YouTube.

Forward Looking Statements
This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: the Company’s ability to implement its ongoing strategic plan successfully is subject to many factors, some of which are beyond the Company’s control or ability to properly anticipate; the products in each of the Company’s segments may experience losses due to technical difficulties or fraudulent activities; the Company’s intellectual property or products may be infringed, misappropriated, invalid, or unenforceable, or subject to claims of infringement, invalidity or unenforceability, or insufficient to cover competitors' products; any disruption in the Company’s manufacturing processes or significant increases in manufacturing costs could adversely affect its business; the Company competes in a single industry, and its business would suffer if its game titles become obsolete, demand for them decreases or they do not achieve the anticipated commercial success or at all; the gaming industry is highly regulated and the Company must adhere to various regulations and maintain its licenses to continue its operations; risks that impact the Company’s customers may impact the Company; and the Company is dependent on the success of its customers, is subject to industry fluctuations and a continued downturn in general worldwide economic conditions, in the gaming industry or a reduction in demand for gaming may adversely affect the Company’s results of operations. Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: the Company’s ability to implement its strategic plan successfully is subject to many factors, some of which are beyond the Company’s control; unanticipated inability to accomplish our innovation objectives or our inability to accurately gauge the commercial appeal of our products; the Company’s products that are developed may not achieve commercial success in the very competitive marketplace in which the Company operates; and unexpected changes in the market and economic conditions and reduced demand for or increased competition with our products.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50061151&lang=en

Contacts

Shuffle Master, Inc.
Julia Boguslawski
Investor Relations/ Corporate Communications
702-897-7150
fax: 702-270-5161
or
Gavin Isaacs, CEO/ Linster W. Fox, CFO
702-897-7150
fax: 702-270-5161
www.shufflemaster.com

Contacts

Shuffle Master, Inc.
Julia Boguslawski
Investor Relations/ Corporate Communications
702-897-7150
fax: 702-270-5161
or
Gavin Isaacs, CEO/ Linster W. Fox, CFO
702-897-7150
fax: 702-270-5161
www.shufflemaster.com