SINGAPORE & BALTIMORE--(BUSINESS WIRE)--Millennial Media, the independent leader in mobile advertising, today announced its expansion into the Asia-Pacific region. Robert Woolfrey joins the company to lead the company’s operations in Southeast Asia, including establishing a presence and aggressively hiring.
“Millennial Media is the leading independent mobile advertising platform in the United States and Europe; and will now bring that same premium strategy to Southeast Asia,” said Robert Woolfrey, Managing Director, Southeast Asia. “Gartner forecasts that the mobile advertising industry in Asia Pacific will grow from $1.6 billion USD to $6.9B in 2015 and Millennial will be in the prime position to capitalize on that growth with our premium offering for brands and agencies.”
Robert Woolfrey will leverage more than six years of experience running advertising and technology-based operations in Southeast Asia. Singularly focused on extending the company’s in-market brand and agency sales, he will invest in both people and increasing mobile advertising and monetization education and results in the region. Woolfrey will represent Millennial Media on the Mobile Marketing Association (MMA)’s Asia Pacific Board of Directors. Millennial currently has numerous openings, in sales, operations and business development in the region.
“Millennial Media brings a reputation for quickly generating scale, and delivering strong results for clients when entering new markets,” said Paul Palmieri, President and CEO, Millennial Media. “We are excited to apply that expertise as we deploy premium solutions at the high end of the mobile ad market in Southeast Asia.”
Millennial Media has experienced rapid expansion worldwide, and continues to hire aggressively in the U.S., across Europe, and now, Southeast Asia. Millennial Media was named one of the 75 fastest growing companies on the 2011 Inc. 500.
About Millennial Media
Millennial Media is the leading independent mobile advertising and data platform. As an independent company, Millennial Media commands an impressive share of the mobile display advertising market. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all application and media developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Millennial Media was named one of the top 75 fastest growing private companies in America by the Inc 500. Visit http://www.millennialmedia.com for more information; and join our Facebook community, follow us on Twitter at @millennialmedia or subscribe to our YouTube page at http://www.youtube.com/user/millennialmediavideo for exclusive videos. Mobile developers can visit http://developer.millennialmedia.com/ to learn more about monetizing their apps.