ATLANTA--(BUSINESS WIRE)--Cardlytics, the pioneer of Transaction-Driven Marketing™ in banking, is deploying transaction-marketing specialists nationwide to work directly with leading local retailers.
“Until now, the benefits of transaction-driven marketing have only been available to national retailers,” said Scott Grimes, Cardlytics CEO. “There are fantastic local retailers that struggle with the economics of channels like Groupon, and we want to bring them a profitable and sustainable way to grow their business.”
“We used a Daily Deal site - the 'Groupon' or 'Living Social' type – and found that its users tended to only come in if they had a discount or coupon in their hands,” said Jen Stott, Manager, Cold Stone Creamery. “The Cardlytics program has been far more successful for us based on the fact that we have been able to reach new customers - a totally different base. We continue to use Cardlytics every month because of the capability to find new customers and we've been very successful in keeping the new ones they found for us in previous months.”
“You simply cannot do great local marketing from a call center in some other state, or country,” said Grimes. “Our local transaction-marketing specialists are the key. They are Cardlytics associates from, and based-in, the local market and have years of experience working with local retailers. We simply give them the tools to develop great transaction-driven marketing programs.”
Throughout 2011 in key test markets, Cardlytics has worked closely with local and regional retailers to design the technology and operations to meet the needs of local retailers, financial institutions and most importantly customers. “We have been excited by the exceptionally strong response to local offers,” said Chris Harter, V.P. of Local Merchant Services for Cardlytics. “Customers really like how targeted offers connect them with the most relevant local retailers based on their specific needs and interests. Our national retailers also benefit from having more engaged and excited customers on the network.”
The industry leader in providing Transaction-Driven Marketing programs, Cardlytics’ enables retailers, big and small, to reach customers with precisely targeted, relevant offers via multiple electronic banking channels including: online banking, mobile, SMS, email, ATM and social media. The company is currently on track to reach 75 million U.S. households by Q2 2012.
About Cardlytics
Cardlytics is the pioneer and leader of the cutting edge field of Transaction-Driven MarketingTM, expected to grow into a multi-billion industry in the US over the next four years, according to the Aite Group. The company's unique advertising platform enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. Advertisers target customers based on spending patterns: where, how much and how frequently they spend at a store and in the broader retail category. Since its founding in 2008, Cardlytics has been a leader of innovation with recent accolades including being named one of the 100 most innovative private companies in the world by Red Herring. For more information about Cardlytics, visit http://www.cardlytics.com.