NEW YORK--(BUSINESS WIRE)--With the deluge of content flooding the Internet, how do public relations practitioners get their press releases to rank?
That, and other frequently asked questions, will be addressed Wednesday, November 16, at Business Wire’s next FREE webinar, open to public relations and other communications professionals.
The session will feature John Sanders, a Business Wire account executive in the Company’s Dallas office. Prior to joining Business Wire, Sanders worked as an SEO (search engine optimization) consultant and strategist for Dallas-based Builder Online Solutions. He has more than five years’ experience in digital marketing and SEO.
"Today, a press release works double-duty as a news delivery and SEO tool,” says Sanders. "When combined with Business Wire's powerful platform, press releases can yield substantial online exposure and search engine traffic for your website.”
Sanders will share practical and easy-to-implement techniques that are proven to increase press release rankings on Google and other search engines.
Business Wire’s educational webinar series, launched in 2007, has enlightened thousands of professional communicators, garnering three awards from the Society for New Communications Research.
Details and registration for the webinar follows.
Wednesday, November 16, 2011
Getting Your Press Release to Rank
10 a.m. Pacific / Noon Central/ 1 p.m. Eastern
Registration: https://www1.gotomeeting.com/register/765041665
Join us for a broad overview followed by specific tips on how to get your press release to stand out from the slew of content flooding the web each day. You’ll leave with clear guidance on maximizing the chances of your press release getting found, seen and shared.
John Sanders, Business Wire Dallas
Jessica Lueck, Marketing associate, Business Wire Los Angeles
To listen to archived webinars, click on the links below.
Press Releases and Twitter: What to Expect When You Tweet Your Press Release
Maximizing Your Measurement: Clocking the ROI of Your Press Release
How to Build a Better Online Newsroom
Extensible Business Reporting Language: What You Need to Know About XBRL
More resources are available at the Business Wire webinar archive, or at All Things Press Release.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.
Click here to subscribe to Mobile Alerts for Business Wire.