PROVO, Utah--(BUSINESS WIRE)--After two years and nearly 40 million total YouTube views, Orabrush is celebrating its roots by releasing a remake of the landmark YouTube video, “Bad Breath Test,” using some of the company’s youngest fans. The original video has racked up over 15 million views, and the remake features 10 stars between the ages of four and nine who are taking up the fight against halitosis.
Casting for the remake began when Orabrush opened up an online casting call asking hopefuls to submit online videos in which they were asked to give their best impressions of The Orabrush Guy.
View the remake of “Bad Breath Test” here: http://www.youtube.com/watch?v=qBu2iOhzG6A
“The kids were great, all of them," said Jeffrey Harmon, chief marketing officer for Orabrush. “It was fun to get some fans involved, too. They’re already commenting on our videos, sharing them, and posting video responses, but this was something totally different. They’re starring in our latest video; and in my opinion, it's one of our best.”
Since debuting the ‘Bad Breath Test’ in 2009, Orabrush has been creating online videos and cultivating a passionate internet fan base, which has translated into brisk online sales, completion of a Series A funding round, and distribution partnerships with many of the world’s leading retailers, including Walmart. Ad Age named Orabrush as having one of the top 10 social media campaigns of 2010, and YouTube recognized Orabrush’s weekly video series featuring The Orabrush Guy and Morgan the Tongue as part of the “videos that defined 2010.”
Orabrush is currently the third most popular sponsor channel on YouTube, behind only Old Spice and Apple in number of total subscribers. The channel has received more than 39 million views.
For more information about Orabrush, please see the following:
- View the Orabrush YouTube Channel at www.youtube.com/orabrush
- Buy an Orabrush online at www.orabrush.com
- Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
- Follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush
- View the Orabrush online press kit at http://www.orabrush.com/company/
About Orabrush
Created by Dr. Robert Wagstaff (“Dr. Bob”) in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels using their “Reverse Marketing Model.” With over 39 million YouTube channel views and more than 280,000 Facebook fans, the brand has launched into more than 100 countries in the past year online. Orabrush is the third most-subscribed sponsor channel on YouTube (behind Old Spice and Apple) and is rapidly expanding to retail stores in nine countries and more than 10,000 retail outlets to meet the needs of engaged consumers globally.