Hilton HHonors Activates Global Treasure Hunt in London to Award 100 Free Nights

Multi-City Competition Kicks Off ‘Fast Ways to Free Stays’ promotion in the U.K.

LONDON--()--Global Social Treasure Hunt. Five Cities. London West End. One hundred free night certificates. To engage and excite members around the world – and in London – in its Fast Ways to Free Stays global promotion, Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct hotel brands, is activating the world’s largest social media treasure hunt the week of 17 October 2011.

Over the course of five days in five different cities, HHonors will give away 500 total free night stays, redeemable at any property within the Hilton Worldwide portfolio. The social media treasure hunt celebrates the Fast Ways to Free Stays promotion, in which all members can earn double HHonors points or a free night certificate on hotel stays now through 31 December 2011.

Clues for the treasure hunt activities and locations will begin appearing this week on the Hilton HHonors Twitter handle (www.Twitter.com/HiltonHHonors) and Facebook page (www.Facebook.com/HiltonHHonors). HHonors members and treasure hunters must follow or become a fan to uncover the giveaway cities and required tasks.

After the kick-off of the treasure hunt on Monday, 17 October 2011, London will continue the “hunt” on Tuesday, 18 October 2011, at a to-be-announced London West End location. Following London, the program will continue to different cities around the world each day through the end of the week, with new tasks provided each day.

In London, as well as the other four cities, the first 100 people to correctly complete the task and find the Hilton HHonors team will be awarded with a free night certificate, redeemable at any participating property in the Hilton Worldwide portfolio of brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels and Homewood Suites by Hilton.

“This global hunt gives Hilton HHonors members, followers and fans in five different cities worldwide a chance to take part in a unique event that shows that Hilton HHonors is about more than just points – it’s about the experiences we share with those around us,” said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide.

To participate in the Fast Ways to Free Stays social treasure hunt, follow Hilton HHonors on Twitter (www.Twitter.com/HHonors) or Facebook (www.Facebook.com/HiltonHHonors).

The Hilton HHonors Fast Ways to Free Stays promotion offers members either double HHonors points or a free night certificate (after four stays or 10 nights) for hotel stays booked between 27 September and 31 December 2011, and completed between 1 October and 31 December 2011.

Members can register for the promotion and review full terms and conditions at www.HHonors.com/FastWays. Bonus selection cannot be changed during the promotional period. There is no limit to the number of bonus points or free night certificates that can be awarded. For more information or to become a Hilton HHonors member, visit HHonors.com.

About Hilton HHonors

Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s ten distinct hotel brands, honors its 28 million members by allowing them to turn earned points into experiences worth sharing. In addition to redeeming HHonors points for complementary hotel stays, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions, and more. HHonors is also the only guest-loyalty program to offer ‘Points & Miles’ and ‘No Blackout Dates’ at more than 3,750 hotels worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at www.HHonorsGlobalMediaCenter.com.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com or connect with Hilton Worldwide at www.hiltonworldwide.com/media.

Contacts

Hilton Worldwide
Scott Carman
(703) 883-5803
scott.carman@hilton.com
www.HHonorsGlobalMediaCenter.com

Contacts

Hilton Worldwide
Scott Carman
(703) 883-5803
scott.carman@hilton.com
www.HHonorsGlobalMediaCenter.com