CHICAGO--(BUSINESS WIRE)--UNDER THE RADAR, an experiential marketing agency is rapidly moving to elevate awareness of its capabilities and emerge itself from “under the radar” to the forefront of today’s event-driven digital social media environment.
Brands around the world are seeking to cut through the conventional marketing clutter and reach out and connect with consumers with information as well as engage them with actual experiences with the brand. Experiential marketing firms are becoming a key strategic resource and partner in high demand by brand managers.
UNDER THE RADAR is recognized for creating brand experiences that “fly beneath” today’s conventional marketing clutter. According to Dennis Boyle, Executive Vice President, UNDER THE RADAR, “Brands that are able to create events that effectively engage consumers and then utilize social media to amplify their impact will have a distinct edge on their competition.”
“Today’s media competition for the consumer is facing an environment with shortened attention spans that make campaign efforts to elevate and position a brand even more difficult and expensive,” Boyle said. “We believe brands must engage consumers where they live, work, shop and play,” he added.
UNDER THE RADAR believes brand managers are seeking ways to effectively combine social media with event driven consumer experiences. As a result the firm is developing programs for brands that range from street theater to dramatic musical and theatrical events all with a social media interaction.
Boyle reports that the company is seeing a growing demand by companies to resume consumer events that may have been dormant for budget reasons and combine them with the new media. “They are directing us to find ways to identify and create events that are more productive, memorable and exclusive and if appropriate, even using entertainment technology such as 3D and holographic animation to drive engagement."
Recently, UNDER THE RADAR partnered with DreamWorks Animation SKG to officially and dramatically launch the world’s largest cruise ship, Allure of the Seas, in an elaborate live naming ceremony held by Royal Caribbean International at Port Everglades in Fort Lauderdale. Shrek’s star Princess Fiona was revealed as the surprise godmother of the new cruise liner via 3D and holographic animation technology.
Princess Fiona appeared in the Amber Theater of the Allure of the Seas and presided over the live naming ceremony festivities. The choice of Princess Fiona as godmother was kept secret until the ceremony took place. This was the first 3D holographic fictional character to be godmother to a cruise ship and guests were required to wear stylish 3D glasses to view the event.
“When creating an experience we try everything, we optimize everything today. Our clients demand that brand events entertain, communicate, motivate and exceed their result goals,” Boyle added.
Boyle recently joined UNDER THE RADAR and is responsible for leading marketing strategy, client service and business development. Boyle has 30 years of consumer brand building experience and has held leadership positions.
About UNDER THE RADAR
UNDER THE RADAR is a Chicago-based experiential marketing agency dedicated to designing and executing marketing campaigns that connect consumers digitally and with real world live experiences to brands. As a result, UNDER THE RADAR creates authentic and relevant experiences that “fly beneath” conventional marketing clutter and engage consumers where they live, work, shop and play. The UNDER THE RADAR teams also work on projects in both the corporate and product event arenas. Their approach to projects keeps them sharp and ensures that leading-edge, highly pollinated creative styles enhance every client engagement. By today’s pop culture definition, if something is under the radar, it isn’t detected or noticed but yet it can be special and have a very significant impact. For more information about UNDER THE RADAR, visit: www.utrexp.com.