DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/42165d/new_zealand_broa) has announced the addition of the "New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2011" report to their offering.
FTA television and the pay TV sector like many other entertainment markets are looking for ways to keep advertising revenue growing. But with many ways of communicating now available, the broadcasting and digital media industries also need to keep up with the changes in the market place. The introduction of Freeview and additional digital television stations may provide some temporary relief before faster broadband services become available across the country.
Pay TV penetration continues to hover at around 50% by mid-2011. However BuddeComm doesn't see penetration growing much further unless prices come down to more affordable levels. Competitive threats by other media models will continue to slow uptake of the subscription television services.
The plans to commence the switch off analogue TV are in progress with the first region set for the changeover in September 2012 with all other regions set to be completed by late 2013. Accordingly with a free up of spectrum, there will be the possibility of a major economic effect to the country in the order of $1 billion or more within a 5-10 year time frame.
This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts.
Companies Mentioned:
- Sky Telecom
- Vodafone
- Prime Television
- MediaWorks
- TVNZ
- TiVo
- Kordia
- TVWorks
- New Zealand Racing Board
- Radio New Zealand
- Freeview.
Key Topics Covered:
1. Synopsis
2. Broadcasting market
3. Free-to-air TV 3.1 Television New Zealand (TVNZ)
3.2 MediaWorks NZ
3.3 Prime Television New Zealand
3.4 New Zealand Racing Board
4. Digital FTA TV
4.1 Freeview
4.2 Digital TV changeover
5. Pay and cable TV (digital)
5.1 Market overview
5.2 SKY Network Television
5.3 TelstraClear (separate report)
6. IPTV
6.1 Overview
6.2 TiVo
7. Other digital TV providers
7.1 Fairfax enters the digital TV market
8. Digital radio
8.1 Digital Audio Broadcasting (DAB)
8.2 Digital radio trials
For more information visit http://www.researchandmarkets.com/research/42165d/new_zealand_broa