LONDON--(BUSINESS WIRE)--Post-recession the surfing industry is rebounding, encouraging analysts to estimate a 2017 market value of over $13 billion. According to a new report available on companiesandmarkets.com, there has been an increase in numbers partaking in sporting activities, although the surfing market is heavily impacted by seasonality.
Surfing: A Global Strategic Business Report
Once perceived as a sport for the young, the surfing market has evolved in recent years and is now attracting a wider demographic and an increasing number of female participants - a market which the industry has yet to exploit.
Furthermore, the industry has worked hard to make surfing more amenable and accessible, for example, by introducing indoor surfing facilities.
The surfing market is dominated by the US and Europe, although rather than equipment, it is the surfing apparel segment which is the largest, attributed to the fact that the sport also represents a lifestyle, and many non-participants buy into the trend.
The surfing market is mature, and the global economic downturn has forced some participants to consolidate to remain viable. Key M&A activity in recent years includes Billabong’s acquisition of Surf Dive ‘n' Ski, Jetty Surf, Surf, Sector 9, Rush Surf, DaKine Hawaii, West 49 and Becker Surf and Sport, as well as Volcom’s acquisition of Laguna Surf & Sport.
Collaborative partnerships and other agreements are also commonplace, a recent example being Pukas entering into a partnership with Tecnalia for surfboard development activities, and American Wave Machines’ partnership with Body Glove International.
The surfing market report profiles several key industry participants, such as: AJW Surfboard, Channel Islands Surfboards, Firewire Surfboards, LLC, Globe International Ltd., Gul Surf Co., Harbour Surfboards LLC, Naish International, O'Neill, Quicksilver, Inc., Rip Curl, Inc., The adidas Group and Volcom, Inc.
The 194 page, August 2011 surfing market research report provides the reader with a detailed overview of the industry for the period 2003-2017. The report is split by geographic market: US, Canada, Europe, France, Germany, UK, Italy, Spain, Rest of Europe, Asia-Pacific, Latin America and Africa.
Report Details: