STOCKHOLM--(BUSINESS WIRE)--24MAS today launched a fully managed games store with Vodafone Czech Republic, expanding its operator footprint in Europe. The games store has unique features including tab functionality and a loyalty system as per Vodafone's special request. The new Vodafone Gallery will be replacing Vodafone live! with a strong focus on premium content.
In launching the new games store with Vodafone Czech Republic, 24MAS has developed new features to enrich the experience for the mobile user. The tab functionality is to provide better usability during site navigation and content browsing, while the games storefront has also been combined with Vodafone's new loyalty system, where customers are given credits regularly for redeeming games and other content in Vodafone Gallery.
"We chose to work with 24MAS due to their very good professional background and app store merchandising experience. With their previous experience from building games stores for operators and brands around the world, we were able to create an unique platform together fitting our customers' needs and demands," says Vodafone Czech Republic.
“Together with Vodafone Czech Republic we've developed a new games storefront experience where customers' loyalty is honored by premium content. We are excited about expanding our offering in the European market," says Tero Turunen, CEO 24MAS.
For more information visit www.24mas.com
About 24MAS
24MAS is an established leader with three key market verticals – mobile marketing and advertising, application development & distribution and managed services & solutions. With offices and operations in Asia-Pacific, Latin America, Europe and North America, 24MAS partners with over 200 mobile operators, handset manufacturers and technology companies worldwide. 24MAS gives brands and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application, advertising and technical platforms. In 2011, 24MAS made a series of high profile acquisitions including THQ Wireless gaming operations, Selatra – an award winning B2B mobile VAS provider and Spoiled Milk – an award winning cross media development studio.
Headquartered in Stockholm, Sweden, the company has been operating for over ten years, employing 120 employees in ten global offices located in Stockholm, London, Zurich, Singapore, Kuala Lumpur, Bangkok, Lima, Cork, Copenhagen and Belgrade.