PARIS--(BUSINESS WIRE)--Marin Software, the leading online advertising management platform, has today announced that NetBooster, a leading European digital marketing agency, has chosen Marin Software’s Enterprise Edition platform for their search campaigns across Europe. The French campaigns for lastminute.com and Easy Voyage are already on the platform and over the coming months NetBooster will move their client portfolio onto Marin.
NetBooster adopted Marin Software to help better manage clients’ search, social and display campaigns across publishers, including Google, Yahoo, Bing, Facebook, Criteo and YouTube. NetBooster will also use Marin to deliver deeper insight to clients’ click-path attribution across online channels as well as optimise clients’ spend. Marin’s automated bidding algorithm, which delivers on average a 20% financial uplift, will be key in improving clients’ financial performance across biddable media.
Raphaël Zier, CEO of NetBooster, said of the move: “We are constantly looking for ways to squeeze more out of our clients’ online advertising campaigns through the use of technology, and Marin Software is the perfect solution for this. We will now be able to deliver deeper insight for our clients across their digital channels, as well as help them outpace the performance of their competitors’ campaigns using a proven bidding algorithm across Google, Yahoo, Bing, Facebook, Criteo and YouTube. The other advantage with Marin is that they provide local support for our clients in France and other European territories, which is what sets them apart from other tool providers.”
David Bianovici, Sales Director – Southern Europe at Marin Software, added: “NetBooster commands a lot of respect in the European search industry as they hire some of the best staff and equip them with the best tools to do their jobs. They are also a leader in the territory in terms of improving the ROI of their customers and helping them understand the click-path attribution across all online channels. I’m looking forward to deepening our relationship with NetBooster across Europe alongside Raphael, in order to enhance the performance of their client campaigns.”
This news comes after Marin Software recently announced the hire of David Bianovici who will head up the Paris office Marin has just opened.
About NetBooster Group
Established in 1998, NetBooster, an independent interactive communications group, makes its expertise available to its clients for Internet marketing: search engine optimisation, search engine marketing, affiliation, online media, creation, CRM and social networks. The agency invests significantly in R&D and also offers tomorrow’s digital marketing expertise and technologies to provide the best return on investment to its clients. The Group is established in France, Italy, the UK, Spain, Switzerland, Germany, Finland, Denmark, Sweden, South-East Asia, China and Brazil and is managed by Raphaël Zier. NetBooster employs a workforce of almost 530 people. For the 2010 financial year, NetBooster Group reported consolidated sales of € 45 million. It carries the OSEO-ANVAR seal of approval as an “Innovative Business” and thus its shares are eligible for FCPIs (French Mutual funds). Shares in NETBOOSTER trade on the Alternext Paris market of NYSE Euronext.
Shares in NETBOOSTER trade on the Alternext market of NYSE Euronext Paris
ISIN code: FR0000079683 - Ticker: ALNBT
For further information, please visit our website: http://www.netbooster.com
About Marin Software
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least 50,000 € per month on biddable media. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than 1.5 billion € of annualised ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.fr.