SAN MATEO, Calif.--(BUSINESS WIRE)--Keynote Competitive Research, the industry analysis group of Keynote® Systems (NASDAQ:KEYN), today announced the Keynote Mobile Retail Index - World Edition, a weekly performance ranking of international online retail mobile websites, analyzing the mobile performance of online retailers throughout Australia, France, Germany, Japan, Sweden, the UK and the US.
Keynote first launched its mobile retail index for U.S. retailers in September 2010 to draw attention to critical issues in mobile website performance for online retailers.
“With smartphones reaching new heights of popularity on an international scale, mobile commerce (or mCommerce) has become a strategic channel for online retailers everywhere,” says Herman Ng, mobile performance evangelist at Keynote. “Mobile sites are now commonly used for browsing and purchasing online, so retailers must maintain a high level of site optimization in order to ensure a positive user experience and encourage customer retention. With the holiday shopping season approaching, online retailers should begin monitoring & testing their mobile websites now to make sure they are ready.”
Key Takeaways for Online Retailers
- The Keynote Mobile Retail Index - World Edition measures mobile website performance by collecting data over two popular mobile operator networks in each of seven countries. Performance is measured hourly and around the clock (24X7), collecting overall load time (seconds) and success rate (%), also known as reliability.
- Online retailers should begin to prepare for the upcoming holiday season by benchmarking their website’s mobile performance against standards bearers of their country, within the Keynote Mobile Retail Index -World Edition.
- Operations teams can establish a performance baseline to improve website performance to ensure the highest standard quality for the mobile user experience.
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About Keynote
Keynote Systems (NASDAQ:KEYN) is the global leader in Internet and mobile cloud monitoring. We provide companies with solutions for continuously improving the online experience. Founded in 1995, Keynote delivers testing, monitoring and measurement products and services for any enterprise including online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. Keynote products and services help companies improve customer experience in four areas: Web performance, mobile quality, streaming and real user experience testing.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading on-demand infrastructure of over 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote's 2,800 customers represent top Internet and mobile companies including American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE.
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