MUMBAI, India--(BUSINESS WIRE)--Rediff.com India Pvt Ltd (NASDAQ: REDF) today announced that as part of its strategy to expand its e-commerce offering, it has added over 200,000 products across 23 product categories, making it one of the largest e-commerce providers in the Indian market.
Some of the key categories from which consumers can choose are apparels, accessories and bags, mobile phones and accessories, sports and fitness equipment, cameras and optics, toys and games, computers & peripherals, home décor & Furnishings and many more. Consumers can now buy for themselves or gift their loved ones, from amongst a wide range of latest products available on Rediff Shop & Gift.
Rediff.com also provides vendors with an easy way to do business on the Web, by providing a number of payment options, including cash on delivery, cheque/demand draft payment, net banking, and both debit and credit cards. Merchants can set up their store on Rediff.com in less than a week through the Company’s fully optimized site, which is available via all search engines, enabling easy discovery of merchant stores.
Through Rediff.com, merchants can reach over 16 million consumers across India. The service covers 614 districts across 28 states and 7 union territories serving 29,000 PIN codes through the Company’s strategic logistics partnership with India Post, as well as other leading courier services. This diverse and expansive logistics network ensures delivery times within 3 to 4 days in the top 10 cities and next-day delivery in top 4 metros, which is critical in meeting consumer demand for quick and efficient delivery options. The Company also provides package tracking options through its online site.
“We continue to invest in our e-commerce offering, by expanding our products and services for the mass Indian market,” said Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd. “We believe we are doing the right things to ensure that Rediff Shopping is a destination of choice and is positioned for future growth in the e-commerce space, especially as 3G and broadband services become more commonplace. This also builds upon our e-commerce expansion, following the launch of Rediff Deal Ho Jaye!, our local deals offering which was announced in April 2011 and continues to build traction.”
For more information on Rediff Shop & Gift, consumers can visit the website at www.rediff.com and click on the shopping icon.
ABOUT REDIFF INDIA
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. For additional information, please visit http://www.investor.rediff.com.
SAFE HARBOR
Except for historical information and discussions contained herein, statements included in this release may constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as “may,” “will,” “aim,” “will likely result,” “believe,” “expect,” “will continue,” “anticipate,” “estimate,” “intend,” “plan,” “contemplate,” “seek to,” “future,” “objective,” “goal,” “project,” “should,” “will pursue” and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward-looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.