SEATTLE--(BUSINESS WIRE)--The Direct Marketing Association has asked Hacker Group, one of the largest direct/digital marketing agencies in the West, to present three sessions at its national convention, DMA2011, held October 1-6 at the Boston Convention and Exhibition Center. The presentations, all focused on new ways to lift digital-direct marketing performance in various industries, will showcase proven strategies and results from the agency’s ground-breaking work with AT&T, Highmark, an independent licensee of the Blue Cross and Blue Shield Association, and other clients.
Hacker Group President and CEO Spyro Kourtis stated, “With more marketing channels and options available today than in any other time in history, it’s imperative that CMO’s and marketing leaders make the right choices to ensure that their digital-direct marketing efforts achieve results. We are anxious to showcase our performance accelerating client strategies at this year’s DMA conference, and believe each presentation will help marketers better understand today’s new digital-direct marketing requirements.”
The DMA 2011 presentations include:
- Showcasing the results from a slew of multi-channel tests, Spyro Kourtis, President and CEO of Hacker Group, will discuss the new integration (its not what you think it is), and strategies for optimizing media mix by focusing on performance. “Which Medium Works: Multichannel Testing For High-Performance Results”, takes place on October 4, 2011 at 2:00 P.M.
- Tom Reid, Hacker Group Executive Director and Michael Meadows, Highmark Inc. Marketing Manager will present new strategies for Medicare marketing, including how cost per new member was lowered by 63%. “Take the Risk Out of Starting Over in Healthcare Marketing,” takes place on October 4, 2011 at 11:30 A.M.
- Matt Witter, Hacker Group VP/Account Services along with Brian Maupin, AT&T Director of Prospect Database Marketing and Keith Schumann, AT&T Director of Consumer Marketing, will present advanced prospect segmentation strategies used in a new product launch. “Prospect Segmentation for Performance”, will be presented on October 5, 2011 at 8:45 A.M.
About Hacker Group
Founded in 1986, Hacker Group is a direct/digital marketing agency specializing in measurable, ROI-driven sales and marketing programs for blue-chip clients throughout the country including AT&T, Carnival Cruise Lines, Chipotle Mexican Grill, Netflix and others. Using a disciplined approach to strategy development that begins with sales goals to determine the right mix of measurable media, Hacker Group employs a closed-loop feedback process to test, learn, refine and apply what works in order to continually improve campaign results.